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Worth Reposting.

by Adrian Int
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Hey there. I took some time to try to help out another Warrior recently in a post that didn't get much time on the front page of the forum it was in, so I wanted to repeat it here. This post applies to virtually any niche.


Hey there David,

You're not the first - nor the last - person who will ever go down this road.. haha

Here's my honest advice. Don't try to teach what you don't already know and fully understand.

Get some real experience in a particular field first before you create a product related to it, or you're setting yourself up for failure in my book.

There are already a lot of successful (and many not so successful...) people in the "I.M. Niche" who you'll be in direct competition with. There are a lot of questions you should ask yourself before you get too far into this.

Ask yourself...
  • Is this a market I can "win"? (Who is my completion?)
  • What do I have to offer that no one else offers?
  • What do I do really well or what do I do better than other people?
  • Why would someone listen to what I have to say?

If you've come up with satisfactory answers so far... keep probing..
  • Is the market big enough to justify the effort?
  • What are the barriers to entry into this market?
  • Can I leverage work I've already done to make this venture more successful?

If the answers are still good.. keep going...
  • How long will it take me to have this project come to fruition?
  • How long will I be in this market? (Is it dwindling or growing? Will I still be interested in it later?)
  • Is this a good use of my time?
  • Is this the BEST use of my time??

If you just answered all of those questions with confidence.. You might be ready to get into the "I.M. niche". If you didn't have a good answer for all of them.. you might want to think again, or at least figure out a way to position yourself so that you DO have a good response to all of them.

Most people have better success doing something they're good at and enjoy than something someone else recommended. Are you in the I.M. Niche because you WANT to be or because you've seen others do it successfully?

Without Passion, you'll never live the "I.M. Lifestyle" that we're all lured by initially.


Just my 2 cents.

Cheers,
-Adrian In't Veldt


PS: Lets say you went ahead and did this. I'm hoping that you would build a list of prospects (and/or customers) to contact for back-end sales.

With such a broad list, it will be hard for you to provide them with targeted offers in the future. You'd have to, at best, do a lot of secondary opt-ins to start splitting your list into more targeted sub-lists.

Why not just create a well targeted list in the first place?

Your products will be easier to promote if they're not marketed with a "shotgun" approach. Precision is key.


PPS: I don't mean to discourage you. The truth is that a lot of people fail in this industry, and frankly a lot of those failures are because of poor research, poor planning, and poor execution. I don't think anyone who responds to you in this thread wants to see you fail.

I know I don't.

If you're set on the I.M. and you have some background in it... If you've for the passion for it and an see yourself doing more things in the field in the future with that same passion... then I would recommend that you intensify the niche.

By intensify the niche, I mean take it a step further. Don't get into the huge market for cogs. Don't get into the large market for red cogs. Get into the under-serviced market for red cogs with a 20"-30" diameter.

I hope you understand what I mean.

Best of Luck, David!
#reposting #worth

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