How to Use Squidoo's Unique and Amazing Marketing Resources

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Squidoo is a outstanding asset for Internet marketers. It's what's considered a web 2.0 site that allows users to create "lenses," which are individual pages situated on the Squidoo.com domain that promote a distinct subject.

Okay, so what so is so outstanding about Squidoo? Why use Squidoo when thousands of other sites allow you to do the same thing? Squidoo is distinctive and unsurpassed. It provides an array of unique and amazing marketing resources. Not only do they make it amazingly simple to design a web page loaded with graphics, content, and interactivity, but they allow - and even advocate - use of the page to make money (in contrast to the marketing ban you face on sites like MySpace).

There are other web 2.0 sites, like Hubpages, that allow some marketing but only a minimal amount. But they're far stricter about the number of outgoing links you can have, and they have many other rules, which make it difficult to use the site for your own personal profiting potential.

Squidoo is far more favorable for making real money than any other site in recent years. This is the major reason Squidoo's popularity skyrocketed so quickly. Squidoo's favorable marketing benefits have been featured and promoted in many ebooks. One very popular comprehensive eboook detailing Squidoo's marketing advantages is Tiffany Dow's ebook Social Networking With Squidoos. This ebook is simple and easy for anyone that is looking to set up a new lens on Squidoo. It is easy and quick read. And it also generated an endless, amount of outstanding and positive reviews. It was also endorsed by countless guru marketers because of the easy to follow step-by-step instructions on how to market the right way on Squidoo.

Squidoo has designed a site that can be used for commercial purposes in addition to being a valued consumer resource and wealth of free information. Thousands of savy marketers have flooded to the site to take advantage of the free tools and resources available to them.

But unfortunately, because of all the positive PR, a wave of spammers came to try to take over. And Squidoo temporarily declined in search engine rankings with Google and ait also suffered sharp drop in traffic also. This was known as Google's Squidoo Slap.

Squidoo was quick to take action, removing some of the tools (such as iFrames) that made it easy for spammers to abuse the system. They also banned four major spam topics from the site. This was disheartening to a lot of honest marketers, but it made it harder for spammers to abuse the site.

Squidoo added strict policies regarding the quality of lenses and requiring a more substantial amount of content to be published before the lens would show up in searches on the Squidoo's site itself. These changes deterred spammers who would put up a lens with just a paragraph or two of keyword-rich spam text and then a bunch of outbound links.

Squidoo can be used in many ways. But it excels in advertising. You can promote services, products, or affiliate items through your lens. You can have multiple accounts and on each free account, you can have an endless supply of lenses.

You can cross-promote your lenses on Squidoos. Build one master topic lens, and then expand out to build a number of more targeted lenses. Squidoo helps anyone be an expert on any subject. Luckily, Google and Squidoo's love story is on again. so Squidoo lenses are getting excellant page rankings - page 1 rankings in the SERPs for many competitive keywords and phrases.

People who sell on eBay also love to market their eBay products or auctions through Squidoo, using built in eBay modules (building blocks) that Squidoo provides. Many modules give the lensmaster a portion of co-op earnings through AdSense and some module profits. But you can also use text and image links to funnel traffic directly to you.

Dania
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