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Unread 24th Feb 2012, 10:58 PM   #1
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Arrow What is the Difference Between Long and Short Tail Keywords

Long tail is a frequently used slang or jargon used in marketing these days. The “Long Tail” term was first coined in 2004 by Chris Anderson in an article in Wired magazine. The phrase was originally used to describe the niche business blueprint that is used by companies like Amazon.

Internet Marketers are now using the term to describe the paradox that “long tail keywords” could get more traffic combined than the broader, more common keywords. For instance, let’s say the keyword “dog training” gets approximately 3,520 searches per day.

Then you start researching the long-tail keyword phrases for that niche – dog potty training, dog training opportunities, dog training online videos and so on. The long-tail keywords, which are easier to manange in the Google SERPs (Search Engine Results Pages), get more traffic than if you simply went after Dog Training.

Let's say you have 20,000,000 websites competing for the term “dog training,” but only 461,000 competing for “dog training online videos,” then you have a far better advantage of getting the first page rank than you would if you were competing against 10 million pages.

Another excellant example, is getting a number one ranking for an all-inclusive term like “mp3." It can be done but would take a truly amazing SEO expert numerous months of complicated work and a deep pocket budget to purchase backlinks to achieve it.

But if you add "1970's Disco Music" to the phrase "mp3", getting a number one ranking may be much manageable and simple. Why? Because it’s a long tail. If the term gets 50 searches per day, and you rank number three, then you might get 20 or 30 hits to your website per day.

But if you rank number 38,844 for the term “mp3,” you won’t get any traffic from that at all. Finding good long tail keywords is crucial, because you need those long tail phrases to draw in traffic to your site.

Many marketers avoid long-tail keywords, assuming they have to rank well for the top keyword phrases. Buy savy marketers are using it to contact a demographic that has money in hand. If someone is searching term "Wilson Pro Staff Six.One 95 BLX Tennis Racket" and another person is searching the term "tennis" . Who do you think is ready to make a purchase? Would you rather get traffic from people searching the word “tennis” or from someone who types this into Google "Wilson Pro Staff Six.One 95 BLX Tennis Racket?”

In other words, the person who gets more specific with their searches is more likely someone who’s ready to buy – someone who knows specifically what they want. The individual searching Google for the term "tennis" may want to take tennis classses, attend a tennis match or may be doing research on the origin of tennis. And if your site sells tennis rackets and accessories, that won’t help you at all -, but the long tail phrase will!

Last, select your keywords and phrases cautiously. Set apart your broad, generic terms from your long-tail phrases so that you can analyze your Google SERP positioning and see how your keyword list is performing for you.

Good Luck!


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