The One "Common Sense" Tip to Blow Up Your Monthly Sales
- ARTICLES |
Today, I'm going to help you solve a massive problem that all internet marketers face: keeping your audience engaged.
Here's the common problem: you work hard to flood your website with traffic, but once you have consistent traffic, you realize that no one is actually buying your product. We've already discussed how you can capture your readers attention, and get them "hooked" on reading the rest of your content. But how can you get them invested? How can you make them actually WANT to buy your product?
One word, Hope.
If you've been on the internet for any significant amount of time, you've already learned to tune out 99% of advertisements and sales pitches. You're use to it, so all the advertisements are usually just more of the same.
Even when you do learn to tune out all the ads, you can never quite tune out that little voice in the back of your head. You know what I'm talking about... the little voice that asks "what if?" whenever you''re faced with an advertisement.
The little voice that says "If that actually is true, maybe I COULD increase my sales dramatically..."
This voice happens even if you KNOW that most advertisements are complete garbage. This little voice is hope.
Write Content that Sells with Hope
By simply incorporating the concept of Hope into your writing, you will see A LOT more success.
Like I already said, that little voice is in the back of all of our heads already. Even though most of us are used to the wild promises made in advertisements. You will always have hope, because you don't want to miss the real opportunity to make money. What if the advertisement you closed out of actually would've helped you make millions? You will always hope.
So, we've captured our readers attention. We've got them hooked into reading. Now, we have to get them to feel real hope.
You've seen these tactics before, no doubt. I'm sure they've worked on you as well. This is especially important with headlines. You see a dramatic headline that proposes something completely outlandish. Under the headline, there will be subtext which conveys the feeling of hope.
New Government Tax Laws Unfairly Target Middle Class America
What you Can Do to Avoid Paying More
This is an example of a headline that captures your attention, and then provides hope. If you are a part of middle class America, the last thing you want to hear is about a new tax law requiring you to pay more. You might get angry, or you might be worried. Now, if the headline just said that, you would be left in a negative emotional state when you view the sales copy.
To solve this problem, we use the concept of hope at the end of the headline. After talking about new tax laws, the headline gives hope that there is actually a way of getting around this law.
Chances are, if you are in middle class America, you will want to know exactly what you can do to prevent yourself from paying more in taxes.
See, if you actually did read a headline like this WITHOUT hope, you would likely be concerned. You would wonder how you could fight back. How can you avoid paying more? If the sales copy doesn't address this fact, you likely won't be interested in buying the product/service that it promotes.
However, since the headline and copy DO address these facts, a connection will be formed between you and the content that you are reading. Because the content gives you hope, and provides a solution, you will be much more willing to actually buy from that website/business.
Make $29,327.25 in LESS THAN 20 DAYS...as a Copywriter! See Proof from My Personal Paypal Account...
Here's the common problem: you work hard to flood your website with traffic, but once you have consistent traffic, you realize that no one is actually buying your product. We've already discussed how you can capture your readers attention, and get them "hooked" on reading the rest of your content. But how can you get them invested? How can you make them actually WANT to buy your product?
One word, Hope.
If you've been on the internet for any significant amount of time, you've already learned to tune out 99% of advertisements and sales pitches. You're use to it, so all the advertisements are usually just more of the same.
Even when you do learn to tune out all the ads, you can never quite tune out that little voice in the back of your head. You know what I'm talking about... the little voice that asks "what if?" whenever you''re faced with an advertisement.
The little voice that says "If that actually is true, maybe I COULD increase my sales dramatically..."
This voice happens even if you KNOW that most advertisements are complete garbage. This little voice is hope.
Write Content that Sells with Hope
By simply incorporating the concept of Hope into your writing, you will see A LOT more success.
Like I already said, that little voice is in the back of all of our heads already. Even though most of us are used to the wild promises made in advertisements. You will always have hope, because you don't want to miss the real opportunity to make money. What if the advertisement you closed out of actually would've helped you make millions? You will always hope.
So, we've captured our readers attention. We've got them hooked into reading. Now, we have to get them to feel real hope.
You've seen these tactics before, no doubt. I'm sure they've worked on you as well. This is especially important with headlines. You see a dramatic headline that proposes something completely outlandish. Under the headline, there will be subtext which conveys the feeling of hope.
New Government Tax Laws Unfairly Target Middle Class America
What you Can Do to Avoid Paying More
This is an example of a headline that captures your attention, and then provides hope. If you are a part of middle class America, the last thing you want to hear is about a new tax law requiring you to pay more. You might get angry, or you might be worried. Now, if the headline just said that, you would be left in a negative emotional state when you view the sales copy.
To solve this problem, we use the concept of hope at the end of the headline. After talking about new tax laws, the headline gives hope that there is actually a way of getting around this law.
Chances are, if you are in middle class America, you will want to know exactly what you can do to prevent yourself from paying more in taxes.
See, if you actually did read a headline like this WITHOUT hope, you would likely be concerned. You would wonder how you could fight back. How can you avoid paying more? If the sales copy doesn't address this fact, you likely won't be interested in buying the product/service that it promotes.
However, since the headline and copy DO address these facts, a connection will be formed between you and the content that you are reading. Because the content gives you hope, and provides a solution, you will be much more willing to actually buy from that website/business.
Make $29,327.25 in LESS THAN 20 DAYS...as a Copywriter! See Proof from My Personal Paypal Account...