Successful Infopreneuring - How To Find And Keep Customers For A Lifetime!
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One of the most important things an online business owner can do is to find customers and more importantly, keep them. A repeat customer is more valuable than a new customer. Attracting a new customer is often more difficult than getting a sale from a customer who has bought from you before.
The key to keeping a customer is to create a long-term marketing funnel. You should aim to create a low-cost entry product (a highly informative ebook) that will get as many buyers as possible. This needs to be real useful information that can be acted upon. You need this to keep loyal customers. Take your time in creating this first product, as it is the foundation of your business.
Next, you can offer a higher-end product like a DVD set or an audio tutorial series. A customer would have seen what you had to offer in your entry product, and will now want more information from you. A DVD or audio series can give a more detailed look at what you're teaching. They often have a higher perceived value too, so you command much higher prices than you would for your ebook.
The last point in your funnel might be a high-end teleseminar course or coaching. For example, if you're in the hypnosis business, you can offer coaching on how to master hypnosis, one-on-one, via email, telephone or even meeting in person.
Any top marketer knows that having a marketing funnel is the key to keeping a customer life. Start building your marketing funnel today!
Click Here to download your FREE report called "Instant Money Secrets: How You Can Make $500-$1,000 Per Day Online Using A Simple Secret 3-Step System!" Instant Money Secrets
The key to keeping a customer is to create a long-term marketing funnel. You should aim to create a low-cost entry product (a highly informative ebook) that will get as many buyers as possible. This needs to be real useful information that can be acted upon. You need this to keep loyal customers. Take your time in creating this first product, as it is the foundation of your business.
Next, you can offer a higher-end product like a DVD set or an audio tutorial series. A customer would have seen what you had to offer in your entry product, and will now want more information from you. A DVD or audio series can give a more detailed look at what you're teaching. They often have a higher perceived value too, so you command much higher prices than you would for your ebook.
The last point in your funnel might be a high-end teleseminar course or coaching. For example, if you're in the hypnosis business, you can offer coaching on how to master hypnosis, one-on-one, via email, telephone or even meeting in person.
Any top marketer knows that having a marketing funnel is the key to keeping a customer life. Start building your marketing funnel today!
Click Here to download your FREE report called "Instant Money Secrets: How You Can Make $500-$1,000 Per Day Online Using A Simple Secret 3-Step System!" Instant Money Secrets