3 Powerful Blogging Tips for Writing Blog Posts that Get Read
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Therefore, your blog post must answer that age old question that is always in the forefront of the reader’s mind, “What’s in it for me?” In this article we will cover three tips for answering that question for your reader by creating compelling blog posts that get read.
Write a compelling title
Treat your blog post titles like newspaper headlines. It’s your title that will determine whether or not the reader will even look at your article. The title has a lot of work to do, so don’t skimp on taking time to come up with several viable options and then choosing the best one. A good title not only contains keywords and benefits, but it also catches the reader’s attention by making a promise.
We are all self-selecting. Your reader has a mission and a challenge to solve. They are considering reading your article because it has given them a clue that it can help them solve the challenge at hand, whether it is to improve their golf swing, or learn about first time home buyer programs in their city. The title makes a promise which you’d better keep in the article or you have failed at your task.
Know your audience and write what they want to read
After coming up with a title that compels the reader to give your article their attention, you’ve got to deliver by knowing exactly who they are and what they are searching for. What’s the best way to peer into the brains of your readers? You’ve got to ask them. Sounds simple enough, but many writers don’t take the time to survey their audience and find out what they want, what they need, what makes them lose sleep and what makes them hopping mad.
Once you’ve got a handle on your audience’s preferences, you can write to them in their own language. When you write blog posts that speak directly to your reader’s needs it’s a fabulous way to develop a deep rapport with them. If you learn to speak their language, answer their questions and provide actionable information, they will keep coming back for more.
Keep it fresh
In a world as fast moving and noisy as ours is, you’ve got to find a way to be seen and heard. Developing a reputation for creating content that has a fresh, unique perspective rather than the re-hashed copy on millions of other websites will keep your readers coming back to your blog. Of course there’s that saying, “There’s nothing new under the sun,” but you can still find a fresh, personal approach to creating blog content.
Remember it’s your content that will set you apart as a blogger. It’s what will build your brand and cause your reputation to precede you. No one gets famous for spewing out what we’ve already heard before from countless other sources. Develop a unique voice. Take a stand and defend it and you will have loyal readers for a long time.
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