SEO Tips: 5 Tips for Effective Internal Linking

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Not every blogger or online entrepreneur needs to become an SEO expert, but there are a few SEO strategies that you can employ on a consistent basis to help boost your website's search engine ranking. Most people understand that the majority of your site's ranking will come from the number and quality of back links to your site. However, did you know that an effective internal linking strategy can have a positive impact on your rankings as well?

Let's take a look at these five tips that you can use to start doing more internal linking on your website.

1. Link to pages other than your home page
Depending on the nature of your site, your home page may contain general information about your topic, while the internal pages are more keyword specific. Linking to interior pages, or deep linking as it is also called, can give you a better chance to rank for those keyword phrases when you link to a page that is optimized for that keyword.

2. Use effective anchor text links.
Don't ever use the words, 'click here' for links because they are meaningless to the search engines. Instead use anchor text links, which are simply keywords with a link. For example:

Do this: Here you'll find lots of dark chocolate brownie recipes

Not this: Click here for yummy brownie recipes

A well-thought-out internal linking structure also helps ensure that your site gets thoroughly spidered by the search engines. When they can find and index all of the pages on your site that helps boost your site's relevance and your search engine rankings should improve.

3. Every link is a vote. Use yours strategically.
Links are like votes. When you link internally from one page on your site to another using anchor text links, it boosts the keyword relevancy of the page being linked to. But just as with anything else, use internal linking with moderation. You don't want to have too many internal links on a page because then it can begin to look un-natural and you could get penalized if you get too heavy handed.

4. Use a sitemap.
Visitors love sitemaps. When you visit a website you don't want to have to poke around trying to find what you are looking for. A link to a nice, clear, HTML sitemap in the site's main navigation will help your visitors find what they need in the least amount of clicks, but it's also like laying out the red carpet for the search engine spiders making it easier for them to find everything your site has to offer.

5. Create a FAQ page.
A FAQ page, or frequently asked questions page, is another great resource that serves several purposes. It offers visitors quick answers to their questions all in one convenient place, links to the pages that contain exactly what they are looking for, and it's a content rich page full of your site's primary keywords. Having a well written FAQ page can help your visitors get around your site, and it can help the search engines find your content, too.

If you are just starting a new website make sure that it has a good internal linking structure. For an existing site, you can begin adding internal links as you create new content. Just remember to not over do it so that it looks natural.

Internal linking is an effective way to help boost your website's SEO. For more seo tips and strategies visit http://mcreasite.com/blog today.
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