Fabian Tan

t's not a secret that there's lots of misleading information online. The trick is finding out how to differentiate information that can harm your business and information that can lead you to higher profits. This article will bust 3 myths of marketing online:

Myth 1: Don't Target Mass Markets

You'll often hear 'gurus' saying that you should target little niche markets. First of all, niche marketing should not be confused with little niche markets. Believe it or not, most businesses partake in niche marketing, whether they're in the weight loss industry or the golf industry. It's only a matter how small you want your niche to be. You can be a big fish in a small pond, but that pond remains a small pond. Be a player in a big pond. Don't look at competition as competition, look at them as your potential business partners and the fact that there is money being made (that's why these businesses are around).

Myth 2: Paid Advertising Is Better Than Free Advertising

This is a myth that can kill your advertising budget for any month. You don't have to blow thousands every month on Adwords or any other paid advertising method to achieve online success. The trick is in blending free advertising and paid advertising to create a highly effective marketing system. Free advertising methods like article marketing, free classified ads and forum posting work as well as any paid advertising method.

Myth 3: Testing Is The Key To Online Success

Don't get me wrong: testing is important. It's crucial, for example, to constantly take your control (your current headline, or current graphics) and improve it and test it. However, it's not the be all and end all of online success. Extensive testing can actually be detrimental to your online efforts, when your time can be better spent on doing more marketing or creating new products.

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