Infographics: Tips and Resource for Creating Images that Tell and Sell

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Infographics are hot these days. The effective ones use graphic images, symbols and text to tell a compelling, visual story. In this digital age where everything is visual and website visitors are scanning pages quickly with their eyes, an infographic can communicate ideas and concepts quickly and in an engaging way.

If you'd like to try your hand at creating your own infographics for your website, we've brought together a few resources to help you do that.

An infographic on how to make a DIY infographic
Here's a link to an infographic by DIY Blogger Dino Dogan: bit.ly/wMfS66

Visual examples of some popular infographics
One of the elements that is fueling the popularity of these images is the meteoric rise of the social media platform, Pinterest.com, which is a virtual pin board where users can collect and share images that they like with their followers.

If your visitors like your images, and they share them on sites such as Pinterest.com, you can gain exposure to a whole new audience. Make sure you install a 'Pin it' button on your website to make it easier for your visitors to share your images.

When you are creating your infographic make sure that you include the URL to your site on the graphic itself because as people pin, share and re-pin the image, the actual source can get lost.

Be sure to check out Mashable's infographic board, which has a ton of examples of popular and effective graphics that you can look at to get inspiration and ideas for creating your own.
Source: pinterest.com/mashable/infographics

Public Data Explorer
Google provides a free tool called the public data explorer, which includes data sets from 62 data providers including the U.S. Census Bureau, and others. You can pull from this data for your infographics, and then embed the graph in your document.
Source: google.com/publicdata/directory

Use Creately to design images
Creately.com lets you create and share diagrams, mind maps, flow charts or wireframes online. It's designed to be easy to use for those who are not graphic designers. You can use this tool, or an open source graphic design tool such as Gimp to create the visual images for your infographic.
Source: creately.com

Here are some quick tips for creating your own infographics:
  • Determine on the topic of the image
  • Decide on the message that you want to communicate
  • Research the information
  • Decide on the dimensions of the completed image
  • Browse popular infographics for inspiration
  • Create a storyboard
  • Create and add in the images and text that will tell the story
  • Cite your sources
  • Proofread & check for a logical flow
  • Ask someone else to review it for errors, and to see if they get the message you are trying to communicate with the image
  • Publish it on your website and then share it
Communicating information using images that tell a story and sell your products and services and are attractive and appealing to your audience can make your visitors hang out on your page longer, thus reducing your bounce rate a bit. It may also inspire them to look around at what else your website has to offer.

For more information about how to attract targeted traffic to your website using infographics, along with other online marketing techniques, visit http://mcreasite.com/blog today.
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