How Successful Marketers Promote Affiliate Products with PPV

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PPV networks can give you the amount of traffic that you need and allows for a quick return on your investment. This makes PPV a VERY good marketing strategy.

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PPV marketing works very much the same way as CPC marketing. Just like in doing CPC campaigns, marketers need to sign up with an adware network to be able to do PPV campaigns. And, just like in CPC campaigns, marketers go to these dedicated networks and bid on keywords. What's different is that, adware networks allow marketers to bid on URLs, too, so that when someone visits the website that a marketer has bid on, that marketer's ad will pop up on the user's screen.

To illustrate, here's how it works...
Let's say you are running a dating site and you have an offer. You go to the adware network and bid on keywords that have something to do with. In addition, you also bid on the URLs of popular dating/romance sites, let's say okcupid.com, eharmony.com, lavalife.com, and plentyoffish.com.
Going back to our previous example, when someone (who has the adware installed) tries to go to any of those sites (okcupid.com, eharmony.com, lavalife.com, and plentyoffish.com), a pop-up window will automatically appear on that user's monitor and display your landing page. Same thing happens if the user does a search on any of the keywords you've bid on.
That's basically what PPV marketing is.

How much money to get started?
The cost per view ranges from as little as a cent ($0.01) to as high as $0.14, which is really cheap. However, some of the adware networks requires you to pay a deposit upon signing up with them. TrafficVance.com, for instance, requires you to pay a $1,000 deposit to get started.

Not all networks require such a high deposit, though. Most networks ask for a $200 deposit and there are some that ask for even lower than that. Clicksor, for example, asks for only $20.

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