Social Media Tips: How to Track Your Website's Social Media Traffic & ROI

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You've no doubt heard before that you can't improve what you don't measure. Social media is hopping these days, but do you sometimes wonder how much all of the time you spend on you Facebook fan page, updating your Facebook profile, sending tweets, and pinning and sharing images on Pinterest?

In the spirit of totally geeking-out on data and analytics, in today's post we're going to look at a round up of posts that contain step-by-step instructions for tracking your website's social media traffic, and ROI.

In this article on the More Visibility blog, "How to Track Social Media Interaction", you will discover how you can make use of Google Analytic's new social engagement report that will help you to track your visitors' social media interactions.

Streiner also shares how you can track your Facebook, 'Likes,' 'un-likes' and shares.
Source: morevisibility.com/analyticsblog/how-to-track-social-media-interaction.html
In a guest post on the Social Media.biz site, How to analyze social traffic in Google Analytics, Rand Fishkin of SEOmoz will show you how to set up an advanced segment in Google analytics to track the results of your social media marketing efforts.

Source: socialmedia.biz/2011/07/13/how-to-analyze-social-traffic-in-google-analytics/
Not everyone is a huge fan of Google Analytics. For those who'd like to see their web analytics in real time, there's Get Clicky. With Clicky you can easily create reports to track your social media traffic in real time.

Source: getclicky.com

On the Pamorama blog, Pam Dyer shares, 10 Tools for Measuring Your Social Media Influence. Now that you've got a handle on your social media traffic, you can track your social media street cred. You may not want to spend a ton of time obsessing about your social media status, but it can be helpful to know what your potential online influence might be.

Source: pamorama.net/2011/08/14/10-tools-for-measuring-your-social-media-influence/

Do you ever wonder if the time spent updating your Facebook fan page is paying off? Marketaire.com shares a post called, What Is Your Facebook Page Post Reach? It walks you through how to measure how far your Facebook posts reach.

Source: marketaire.com/2012/03/04/facebook-page-post-reach/

If you've been bitten by the Pinterest bug, Ann Smarty shares a post on Mashable, How to Track Your Website's Content on Pinterest. You'll learn how to measure ROI on what is shaping up to be one of the most efficient traffic sources online when leveraged effectively.

Source: mashable.com/2012/03/14/pinterest-track-content/

Setting goals and taking consistent action can really help your social media campaigns take off. Set up some of these social media traffic tracking mechanisms so that you can stay on top of your efforts.

Social media marketing can be an effective way to attract targeted traffic to your website, but if you'd like to discover lots more tips and strategies for building and growing your online business, visit http://mcreasite.com/blog today.
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