How to Use Social Login to Boost Website Conversion
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As an information marketer you most likely offer a free eBook or other, 'freemium,' in exchange for your visitors contact information. However, the content registration process can cause red flags and resistance on the part of your visitors. A bit of friction occurs at the point where you are asking for the visitor to give up their name and email in exchange for whatever you have on offer. In this article we'll take a look at how you can use social login to eliminate the barriers in your visitors' minds to giving you their contact information until they are ready to do so.
According to research by Tech Target, only 53 percent of respondent's were only somewhat willing to provide their contact information in exchange for information. This same survey reported that 88 percent of the respondents admitted to having given false information on content registration forms. The smart solution to this dilemma of getting visitors to fill out the forms, and for getting them to give accurate contact information is to use social login to validate the visitor's contact information and register them for your website.
Social sign-in allows the visitors to your website to use the information from their Facebook, Twitter, or LinkedIn profiles to fill in your registration form. Since many of your visitors are already active on social media websites, with a single click they can allow you to grab their contact information without the need to create yet another username and password combination. Social login has also been proven to increase conversions, and visitors who sign in using a social login tend to spend more time on a site and purchase more than non-social login visitors to the same site according to Forrester research.
Here are three vendors that support social login:
Your goal is to convert visitors to prospects, but you will never achieve that goal if no one opts-in to your registration forms. Lowering the perceived barrier by using a familiar social login such as Facebook, Twitter or LinkedIn saves them the time and energy of filling out the form and helps validate the site requesting the information so the visitor feels more comfortable offering their contact information.
Social media is changing the way consumers shop and interact with the web. Using social login to collect visitors' information is a great way to boost your website's conversion rate.
For more information about social media marketing and how you can use it to build or grow your online or offline business visit http://mcreasite.com/blog today.
According to research by Tech Target, only 53 percent of respondent's were only somewhat willing to provide their contact information in exchange for information. This same survey reported that 88 percent of the respondents admitted to having given false information on content registration forms. The smart solution to this dilemma of getting visitors to fill out the forms, and for getting them to give accurate contact information is to use social login to validate the visitor's contact information and register them for your website.
Social sign-in allows the visitors to your website to use the information from their Facebook, Twitter, or LinkedIn profiles to fill in your registration form. Since many of your visitors are already active on social media websites, with a single click they can allow you to grab their contact information without the need to create yet another username and password combination. Social login has also been proven to increase conversions, and visitors who sign in using a social login tend to spend more time on a site and purchase more than non-social login visitors to the same site according to Forrester research.
Here are three vendors that support social login:
- Gigya
- React.com
- Janrain
- OneAll.com
Your goal is to convert visitors to prospects, but you will never achieve that goal if no one opts-in to your registration forms. Lowering the perceived barrier by using a familiar social login such as Facebook, Twitter or LinkedIn saves them the time and energy of filling out the form and helps validate the site requesting the information so the visitor feels more comfortable offering their contact information.
Social media is changing the way consumers shop and interact with the web. Using social login to collect visitors' information is a great way to boost your website's conversion rate.
For more information about social media marketing and how you can use it to build or grow your online or offline business visit http://mcreasite.com/blog today.