5 Tips for a Better Business Blog
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Blogging has provided such unprecedented opportunities for the average person to build a following from scratch, develop a platform and establish themselves as a thought leader in their industry. Developing a blog for your business is a great way to attract lots of targeted traffic to your site, and gain lots of exposure in your market.
Here are five tips to help you get started blogging for business:
1. Pick a good domain name
Finding a good, keyword rich domain name is getting increasing challenging these days, but make it your goal to find a domain name that contains your primary keywords, is easy to say, easy to spell, is as short as possible and does not contain dashes.
A good, keyword rich domain will help your SEO (search engine optimization) efforts because as your prospective visitors use your keywords in the search engines, your site will come up in the search results if you also optimize the rest of the site effectively.
2. Focus on quality content
Blogs are all about good quality, relevant content that reads like it was written by someone who has some passion about the topic. Your blog's content is what will set it apart from your competition, so you want it to have a distinct voice and point of view.
One of the key ingredients for good content is your keywords. Do not skimp on keyword research. If you don't know how to do it, hire someone who does. The time you invest in solid research will yield dividends if you choose the right keywords to focus on. Otherwise you are just wasting your time.
Take a stand on your topic. Show some personality where appropriate and write in a way that engages your audience.
3. Get social
You can get social by making it easy for your visitors to share your content with their networks on social media, and you can get social and form mutually beneficial relationships with other bloggers in your industry or niche. Occasional guest blogging appearances are a great way to get a nice flood of new visitors to your blog. Being active on social media is a good way to attract lots of targeted traffic to your blog. Always look for opportunities to invite your social media followers to your website and to join your opt-in email list.
You can also get social by commenting regularly on other blogs in your specific niche or blogs that you just enjoy reading. Leave comments that add value to the conversation and you'll get a link back to your blog, which is great for SEO.
4. Have an excellent design
Just think about how many different websites your visitors see in the course of a day, or a week. Make sure your blog's design is unique, memorable and in fitting with your branding.
If you are running a Wordpress blog take the time to choose a theme that will reflect the nature of your business and your brand. Be careful about using free themes that might carry malware and have embedded links that benefit the theme's designer. Consider investing in a premium theme that you can completely customize.
5. Build an opt-in list
The importance of building an opt-in list of subscribers can't be emphasized enough. Make sure that you put an opt-in box in the upper right-hand section of your website and offer something valuable in exchange for their contact information and permission to contact them.
If you would like more information about blogging for business along with other ways to generate targeted traffic visit http://mcreasite.com/blog today.
Here are five tips to help you get started blogging for business:
1. Pick a good domain name
Finding a good, keyword rich domain name is getting increasing challenging these days, but make it your goal to find a domain name that contains your primary keywords, is easy to say, easy to spell, is as short as possible and does not contain dashes.
A good, keyword rich domain will help your SEO (search engine optimization) efforts because as your prospective visitors use your keywords in the search engines, your site will come up in the search results if you also optimize the rest of the site effectively.
2. Focus on quality content
Blogs are all about good quality, relevant content that reads like it was written by someone who has some passion about the topic. Your blog's content is what will set it apart from your competition, so you want it to have a distinct voice and point of view.
One of the key ingredients for good content is your keywords. Do not skimp on keyword research. If you don't know how to do it, hire someone who does. The time you invest in solid research will yield dividends if you choose the right keywords to focus on. Otherwise you are just wasting your time.
Take a stand on your topic. Show some personality where appropriate and write in a way that engages your audience.
3. Get social
You can get social by making it easy for your visitors to share your content with their networks on social media, and you can get social and form mutually beneficial relationships with other bloggers in your industry or niche. Occasional guest blogging appearances are a great way to get a nice flood of new visitors to your blog. Being active on social media is a good way to attract lots of targeted traffic to your blog. Always look for opportunities to invite your social media followers to your website and to join your opt-in email list.
You can also get social by commenting regularly on other blogs in your specific niche or blogs that you just enjoy reading. Leave comments that add value to the conversation and you'll get a link back to your blog, which is great for SEO.
4. Have an excellent design
Just think about how many different websites your visitors see in the course of a day, or a week. Make sure your blog's design is unique, memorable and in fitting with your branding.
If you are running a Wordpress blog take the time to choose a theme that will reflect the nature of your business and your brand. Be careful about using free themes that might carry malware and have embedded links that benefit the theme's designer. Consider investing in a premium theme that you can completely customize.
5. Build an opt-in list
The importance of building an opt-in list of subscribers can't be emphasized enough. Make sure that you put an opt-in box in the upper right-hand section of your website and offer something valuable in exchange for their contact information and permission to contact them.
If you would like more information about blogging for business along with other ways to generate targeted traffic visit http://mcreasite.com/blog today.