Affiliate Marketing Tips: How to Prepare for Holiday Shoppers Throughout the Year

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Affiliate marketers often look forward to the many shopping related holidays throughout the year, but do holidays sometimes sneak up on you and find you un-prepared for the rush? Well, if that has ever happened to you we've got some tips for you to help you fell better prepared for all of the holiday buying seasons throughout the year.

Create a marketing calendar
The first step in getting your affiliate marketing campaigns in order is to create a marketing calendar at the end of the year for the coming year. Mark down the major holidays that will affect your business, and then fill in other promotional activities that you will be participating in throughout the year.

Plan ahead
Create a game plan for each major holiday season well in advance. It's never too early to begin preparing holiday sites for the coming year. Get them up and work on the SEO tasks to improve their rankings now, so that as the season approaches they will attract all the traffic you want.

Establish holiday shipping deadlines
For each holiday find out what the shipping deadlines are and publish them on your site so that visitors can clearly see them. Decide what special accommodations you will make for those last minute shoppers and publicize those as well.

Decide on holiday promotions now
Map out your holiday promotions in advance. You can always fine tune the details as the holiday approaches.

Offer gift certificates
When it comes down to the last minute, gift certificates are always a good thing to offer. Whether you create digital gift certificate codes, or mail a physical certificate or card, plan out the logistics of that process so that you can offer them on your website year 'round.

Encourage regular customers to pre-order
For your loyal customers who are repeat buyers, give them an incentive to pre-order their items ahead of the holiday rush.

Create a buying guide
A great way to add value to your customer's holiday buying experience is to offer them a gift guide that will help them choose just the right gift for every person on your list. Keep in mind the perspective of the buyer. For example, you might create a special buying guide for men who are purchasing gifts for the women in their lives.

Start working on holiday themed emails and newsletters now
Create the templates for your holiday themed emails and newsletters and start laying out the stories and the offers that will go into each one. As the holiday approaches you can add more detail, and then follow your marketing calendar for mailing dates.

Plan your holiday themed website designs
Design those holiday themed pages now so that when the season rolls around you will not be scrambling to throw something together in a rush.

Planning a head and having a strategy for dealing with holiday buying seasons sets you up for success. Never again will you feel like a holiday is creeping up on you when your affiliate marketing websites are prepared in advance.

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