Email Subject Line Testing for Increased Open Rates

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Although it seems to be a popular sport to bash its effectiveness, email marketing is alive and well although the game is changing. One of the most critical keys to successful email marketing is achieving a high enough open rate to get good conversions. If your emails are not getting opened then you're not selling a thing. A compelling email subject line will lead your subscribers to click on it to find out what the email has in store for them. Let's take a look at some email subject line testing tools and strategies that you can use to boost your email marketing open rates and conversion rates.

Write compelling subject lines
The first step in this process is to write a few email subject lines. Here's an article by Brian Clark of Copyblogger, "The Three Key Elements of Irresistible Email Subject Lines," which has some great tips for crafting compelling subject lines for your emails.

Source: copyblogger.com/email-subject-lines

Use an email subject line testing tool
There are free email subject line testing tools available that you can use to preview your subject line so that you can see how it will appear in the various email clients that your subscribers will be viewing it from.

Litmus.com has a free email subject line checker that also allows you to paste your email's body copy so that you can see how your emails are showing up on 30 different email clients and on mobile devices.

What are the average email open rates for your industry?
Before you delve too deeply into testing your email subject lines and gauging your email open rates, it makes sense to have a ballpark average open rate for your particular industry.

Here's a link to a chart containing email open rates by industry. Take a look and compare your average open rates to the average for your industry. This will help you to get a better idea of how much work you need to do to boost your email open rates, or if you are already getting average results for your marketplace.

Source: wpsites.net/website-traffic/industry-stats-how-to-increase-email-open-rates-ctr-resulting-in-more-traffic-to-your-blog/

Split testing email subject lines
Most email auto-responder programs have a built-in split testing component. If you've never used it, you'll want to take a minute to watch the instructional videos, or follow the tutorial that your email service most likely provides. Split testing subject lines is just like split testing a landing page. You will be testing two different subject lines to two separate segments of your total list. After the test is completed and you see which one had the best open rates, you will use the winning subject line to send to the remainder of your subscriber list.

Why bother testing email subject lines?
Your email subject line serves as the headline for the email message. Enticing subscribers to click on and open your email message is the only way you're going to make any sales, share valuable information with them and build a rapport with your subscribers. Just by 'wordsmithing' the subject line you can boost your open rates and increase the effectiveness of your email marketing campaigns.

For more information about email marketing and other online marketing strategies to build your online business visit http://mcreasite.com/blog today.
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