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SEO Audit: How to Conduct a Quick and Easy SEO Audit Checklist

by depotgang
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You'd think that the most important part of the goal of having a website that reaches #1 in Google is focusing on SEO, but we (along with advice from Google and other SEO experts) are going to turn that notion on its head. It's really all about the user. You should focus your effort and attention on creating a rewarding experience for your visitor and the result will be improved search engine rankings.

Yes, we're going to reveal how you can do a quick and easy SEO audit of your website, but remember to do it from the perspective of providing a high quality visitor experience rather than trying to lay out the red carpet for the search engines. Optimize for your human visitors, and the search engines will bring them in droves.

Here are the factors that your SEO audit checklist should cover:
  • Content
Let's be real. Simply having well written, relevant content that is grammatically correct and keyword optimized is no longer enough. You've got to find a way to make your content stand out and be remarkable. Your visitors need to be impressed enough by your content to actually consume it, and go the next step to share it with their network.

- Duplicate content check
Make sure that each piece of content can only be found on one URL of your website.
- On-site optimization includes:
Keyword rich domain name
Title tags
H1 tags
Meta descriptions with keywords
Keywords in page titles
Alt image tags
  • Keywords
Maile Ohye, on the Google Webmaster blog writes, "Include relevant words in your copy: Try to put yourself in the shoes of searchers. What would they query to find you? Your name/business name, location, products, etc., are important."

Source: googlewebmastercentral.blogspot.com/2012/03/five-common-SEO-mistakes-and-six-good.html
  • Navigation
Use a text based navigation scheme for your website. Make effective use of internal anchor links to internally link your site's content, and to draw the attention of the search engines.
  • Check links
You can use a free tool called the W3 validator. Just type in the URL of the site you want checked and it will look for broken links, find issues in your CSS style sheet.

WS3 Link Checker: validator.w3.org/checklink
  • Sitemap
Do you have an XML sitemap in place? Do you have an HTML sitemap to help your visitors find what they are looking for?
  • User Experience
While this is not technically an SEO issue, it does have an impact on your site's search engine ranking as Google is now adding more weight to authority as criteria for ranking sites. If your site has authority in your industry or niche, most likely it's because you are providing a positive user experience for your visitors. They like your content so they are hanging around your site longer and drilling deeper into your content pages.

If you've got an existing site, go through each item on the checklist and make sure that everything is in order. When you are launching a new site, you can use the checklist to make sure that you've got all o f these elements covered for your website.

These are some points to consider when you are coming up with a SEO audit checklist for your website.

For more SEO tips and strategies you are welcome to visit http://mcreasite.com/blog today where you will discover a ton of resources for growing your online business.
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