Four Steps To Writing a Great Classified Ad - part 2
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Four Steps To Writing a Great Classified Ad – part 2
Continue from part 1.
2 The Body Copy
The purpose of the body copy is to set up the call to action. What I mean is this – the only reason your ad exists is to get the click to the website you are promoting. But before asking for the click it is very important to give the reader the reason why they should click.
This “reason why” usually comes in the form of benefits. This is the “what’s in it for me” I mentioned earlier. The body of the ad must tell your reader what’s in it for them. What benefit will they get by making that click?
People don’t want to ‘learn more’ out of idle curiosity. They want to learn more in order to get to the benefits you promised them, so don’t be shy about what your offer will do for them.
The first step to writing the body is to list all the features of your product or service then, next to them, list the benefits of those features. You must write at least one benefit for each feature, or don’t use that feature.
People buy what your product or service will do for them, not only what it will do.
The Call to Action
In most cases the action you want the reader to take is clicking the link in your ad. That’s simple enough. But how you ask them to do that can literally mean the difference between the success and failure of your ad!
What I like to do is use an action word that includes the main benefit of the product I’m promoting.
So if I am promoting a product that helps people save time I might write “Save time today by visiting my site now!” instead of “Click here to save time”
Both are good, but the first one is stronger. Why is it stronger? Because the reader wants to save time. He or she does not want to “click here”. They will “click here” to get what they want but why make them interpret what they get for clicking when I can just say it straight out?
A subtle but important difference:
One reason that this is important is that your ad will be interrupting their current process. No problem there. In fact, most great ads are based on interruption of an existing pattern. Some people like to call this “pattern interruption”.
No matter what you call it, the thing to remember is this … You must lure them away from what they are doing now in order to visit your site.
Make your call to action simple to understand and not at all tricky or something that has to be interpreted.
What’s Next?
One last step and you’re ready to begin making money. Don’t forget to read your ad! Classifieds aren’t supposed to read like a novel. Check that spelling too!
Once you have your profit pulling classified written, don’t forget the #1 rule in advertising.
The #1 rule of advertising — TEST YOUR AD!
Test, test and test again to know what works. Testing allows you to spend small money now to make big money later.
By following these steps you will begin to create classifieds that work. Once you have an ad that works use it everywhere you can afford to and you will rake in the profits!
And that is a beautiful thing indeed!
To Your Success,
Dirigir
http://www.traffic--evolution.com
