5 Content Marketing Tips to Generate More Leads & Traffic
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If you use content marketing to attract traffic and leads to your website, you probably run into a common challenge that many marketers face--coming up with fresh ideas for creating content. Since everyone can use a bit of creative inspiration every now and then, here are five content marketing tips that will give you ideas that you can run with to create fresh content for your site.
1. Write a Q & A post
Write a blog post that invites your readers to ask you questions about your topic of expertise. You might list the topics or categories that you can speak about, and let visitors know that you will respond to their questions on the blog.
After you've received a few questions, write a question and answer post where you answer their questions. If you get a large enough number of good questions, you might even consider writing an eBook and offering it as a free download.
2. Host a contest
Depending on the nature of your site, you can create a contest where you invite your customers to send in photos or videos of them using your product, or they can submit success stories about working with you, or the results they achieved from working with your products or services.
You can use the submissions to create a case study, which will help prospective customers get see that other people have benefitted from using your products or services.
3. Interview an expert in your industry
Do an interview with someone who is considered to be an expert or a well-known celebrity in your industry or niche. If it's an audio interview, publish it on your website or blog and then have it transcribed. You can edit the transcription into a series of articles. You might get together a line-up of experts and have them answer questions on a specific topic, and then produce an eBook with the series of interviews.
4. Create a Quiz
Come up with a few questions for your visitors to answer that are related to your site's category or topic. Keep it fun & light, but a quiz can be a good way to allow your visitors to display their knowledge of your topic. To keep it interesting you might throw in a prize drawing that everyone who has taken the quiz is eligible to win.
5. Develop an industry buying guide
If your website covers a specific niche, you might come up with a buying guide that helps those who are unfamiliar with the topic make informed purchases. Offer 'insider' tips for selecting the best products and services, share pitfalls to avoid, and reveal where they can score the best deals.
There are two things to keep in mind when you are doing content marketing. The first thing is that it should be part of your overall marketing strategy, and every piece of content should have a purpose that serves your overall marketing goals. The second thing to keep in mind is that you should adopt the mindset of offering value first. Your return comes in the long run when visitors have shared your content with their network, and happy clients have raved about your work.
Content marketing is a great way to provide value to your market, increase your exposure and demonstrate your expertise. You'll find a lot more tips and strategies for growing your online business when you visit http://mcreasite.com/blog today.
1. Write a Q & A post
Write a blog post that invites your readers to ask you questions about your topic of expertise. You might list the topics or categories that you can speak about, and let visitors know that you will respond to their questions on the blog.
After you've received a few questions, write a question and answer post where you answer their questions. If you get a large enough number of good questions, you might even consider writing an eBook and offering it as a free download.
2. Host a contest
Depending on the nature of your site, you can create a contest where you invite your customers to send in photos or videos of them using your product, or they can submit success stories about working with you, or the results they achieved from working with your products or services.
You can use the submissions to create a case study, which will help prospective customers get see that other people have benefitted from using your products or services.
3. Interview an expert in your industry
Do an interview with someone who is considered to be an expert or a well-known celebrity in your industry or niche. If it's an audio interview, publish it on your website or blog and then have it transcribed. You can edit the transcription into a series of articles. You might get together a line-up of experts and have them answer questions on a specific topic, and then produce an eBook with the series of interviews.
4. Create a Quiz
Come up with a few questions for your visitors to answer that are related to your site's category or topic. Keep it fun & light, but a quiz can be a good way to allow your visitors to display their knowledge of your topic. To keep it interesting you might throw in a prize drawing that everyone who has taken the quiz is eligible to win.
5. Develop an industry buying guide
If your website covers a specific niche, you might come up with a buying guide that helps those who are unfamiliar with the topic make informed purchases. Offer 'insider' tips for selecting the best products and services, share pitfalls to avoid, and reveal where they can score the best deals.
There are two things to keep in mind when you are doing content marketing. The first thing is that it should be part of your overall marketing strategy, and every piece of content should have a purpose that serves your overall marketing goals. The second thing to keep in mind is that you should adopt the mindset of offering value first. Your return comes in the long run when visitors have shared your content with their network, and happy clients have raved about your work.
Content marketing is a great way to provide value to your market, increase your exposure and demonstrate your expertise. You'll find a lot more tips and strategies for growing your online business when you visit http://mcreasite.com/blog today.