Visitor Intelligence, SEO and Web Analytics: Tips for Reaching & Attracting the Right Audience
- ARTICLES |
Visitor intelligence is the process of gathering information about your website visitor's experience with your marketing messages, your site, your brand and your products and services.
Imagine if you had a retail store and you wanted to get some information from your customers about what they like and dislike about the products you carry or the services you provide. You could gather some useful insights that would help you to adjust your inventory, add services, or make other changes to your product or service offerings. But you're an online business owner who may never meet any of your visitors. They buy from you without interacting with you personally, which can make asking those questions and getting their personal feedback a bit more challenging.
Visitor intelligence makes it possible to gather information that will help you to create a more favorable user experience and measure visitor engagement with your site and its content. It is a method of collecting information about your visitors' behavior, preferences and dislikes so that you can more effectively target the content of your marketing messages and hopefully improve the conversion rate of visitors to buyers on your website.
Erwin Hendriks, of Visitor Intelligence blog, writes about, 'The Power of Personalized Online Marketing.' Hendriks says, "The conversation is leading the conversion." He's pointing out the importance of personalizing marketing communication with visitors to your site. In this article he also writes about, 'closed loop' marketing solutions or marketing automation that can be tailored to communicate the right message at the right time to your visitors and prospective customers.
Source: visitorintelligence.org/the-power-of-personalized-online-marketing
In his article in Search Engine Watch, '7 Ways to Use Visitor Intelligence in SEO & Marketing,' Erez Barak writes about how online business owners can take SEO to the next level by leveraging visitor intelligence. He writes about the powerful combination of SEO & visitor intelligence, and he shares 7 strategies for using both to improve your marketing and conversion for your website.
Two of the crucial steps include tip #2, "Take an in-depth look at your demand and its drivers," which looks at the what the ideal intelligence system might provide, and tip #4, "Build a good relationship with clients." When you know your visitors preferences better you are less likely to annoy them and drive them away.
The role of web analytics in reaching and attracting the right audience can't be overstated. On the Occam's Razor blog, Avinash Kaushik wrote a post called, "Beginner's Guide to Web Data Analysis: Ten Steps to Love & Success." Kaushik, in a very approachable tone, takes you back to basics and clearly illustrates how you can make the most of your web data. He begins his detailed post with this intriguing question: "What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes? Can I add any business value?" He then walks you through an analytics report, tells you what to look for and what to do next.
Since you can't walk around with a clipboard asking your website visitors questions, learning to use visitor intelligence and parse your website's analytics can help you reach and attract your perfect audience to your website.
For more SEO tips and strategies you are welcome to visit http://mcreasite.com/blog where you will discover lots of resources for growing your online business today.
Imagine if you had a retail store and you wanted to get some information from your customers about what they like and dislike about the products you carry or the services you provide. You could gather some useful insights that would help you to adjust your inventory, add services, or make other changes to your product or service offerings. But you're an online business owner who may never meet any of your visitors. They buy from you without interacting with you personally, which can make asking those questions and getting their personal feedback a bit more challenging.
Visitor intelligence makes it possible to gather information that will help you to create a more favorable user experience and measure visitor engagement with your site and its content. It is a method of collecting information about your visitors' behavior, preferences and dislikes so that you can more effectively target the content of your marketing messages and hopefully improve the conversion rate of visitors to buyers on your website.
Erwin Hendriks, of Visitor Intelligence blog, writes about, 'The Power of Personalized Online Marketing.' Hendriks says, "The conversation is leading the conversion." He's pointing out the importance of personalizing marketing communication with visitors to your site. In this article he also writes about, 'closed loop' marketing solutions or marketing automation that can be tailored to communicate the right message at the right time to your visitors and prospective customers.
Source: visitorintelligence.org/the-power-of-personalized-online-marketing
In his article in Search Engine Watch, '7 Ways to Use Visitor Intelligence in SEO & Marketing,' Erez Barak writes about how online business owners can take SEO to the next level by leveraging visitor intelligence. He writes about the powerful combination of SEO & visitor intelligence, and he shares 7 strategies for using both to improve your marketing and conversion for your website.
Two of the crucial steps include tip #2, "Take an in-depth look at your demand and its drivers," which looks at the what the ideal intelligence system might provide, and tip #4, "Build a good relationship with clients." When you know your visitors preferences better you are less likely to annoy them and drive them away.
The role of web analytics in reaching and attracting the right audience can't be overstated. On the Occam's Razor blog, Avinash Kaushik wrote a post called, "Beginner's Guide to Web Data Analysis: Ten Steps to Love & Success." Kaushik, in a very approachable tone, takes you back to basics and clearly illustrates how you can make the most of your web data. He begins his detailed post with this intriguing question: "What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" How would I start the process of web data analysis right? Even without any knowledge of the company's goals or help from a stubborn HiPPO or clients who just want data pukes? Can I add any business value?" He then walks you through an analytics report, tells you what to look for and what to do next.
Since you can't walk around with a clipboard asking your website visitors questions, learning to use visitor intelligence and parse your website's analytics can help you reach and attract your perfect audience to your website.
For more SEO tips and strategies you are welcome to visit http://mcreasite.com/blog where you will discover lots of resources for growing your online business today.