How Do You Select The Best Mailing List Provider For Your Email List?
- ARTICLES |
If you're contemplating creatigng an email marketing list then the very first step is to select your mailing list provider. If you're not certain where to begin, here are 5 issues to to take into consideration before handing over any cash.
1) Cost
If your business is just starting out, cost is inevitably a factor. However, one thing you want to bear in mind is that, once you grow your list, you're going to want to maintian it for a long time. Think long term and select a provider that you can afford and who will be worth using in the future.
Also do some research on those free service providers. It may be enticing to sign up for free, but keep in mind that they may have very limited list sizes before they start charging, or they could have strict guidelines regarding what you can and cannot mail out to your subscribers.
2) Extra Charges
Most mailing list provider is going to charge you extra once your list gets to a certain size. Make sure you find out the basic size limits before you sign up, and how much you can expect to pay once you exceed those limits.
3) Tracking Features
This an essential tool for email marketer. Any successful email marketer is going to need tracking tools to help them detrmine what their list does and doesn't like to be sent. Review the providerse tracking features and ensure that your potential mailing list provider, at least, shows stats regarding open rates, click through rates, subscriber growth and unsubscribes.
4) Spam Defense
Regrettably, for legitimate email marketers, spam has become a immense problem all over the internet. You need to find a provider who will protect your subscribers against spam as well as you against complaints of spam!
The big name mailing list service providers are going to have a number of security measures in place, so if you've seen a provider's name mentioned around a lot then you're probably safe. But they should also have information on their website about how they keep your subscribers' details safe.
When it comes to keeping you protected against complaints of spam, look for providers that allow you to use double opt in. This means that, after your subscribers opt in to your email newsletter form, they must click a link in their email to confirm that it really was them who signed up.
5) Ease Of Use
If you've not familiar with using a mailing list provider then there's bound to be a learning curve when figuring out how to get it to do what you need it to. This is where free or low-cost trials come in handy - they let you directly compare and contrast a number of providers to see which one feels right for you, which have the features you need, and which are just too complex for what you're doing.
Selecting a mailing list provider is a personal decision and depends on your needs and preferences. Use personal recommendations and reviews, but do your own research to ensure that the provider is right for your unique needs before you sign up.
Dania
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
www.miamimommyblogger.wordpress.com
1) Cost
If your business is just starting out, cost is inevitably a factor. However, one thing you want to bear in mind is that, once you grow your list, you're going to want to maintian it for a long time. Think long term and select a provider that you can afford and who will be worth using in the future.
Also do some research on those free service providers. It may be enticing to sign up for free, but keep in mind that they may have very limited list sizes before they start charging, or they could have strict guidelines regarding what you can and cannot mail out to your subscribers.
2) Extra Charges
Most mailing list provider is going to charge you extra once your list gets to a certain size. Make sure you find out the basic size limits before you sign up, and how much you can expect to pay once you exceed those limits.
3) Tracking Features
This an essential tool for email marketer. Any successful email marketer is going to need tracking tools to help them detrmine what their list does and doesn't like to be sent. Review the providerse tracking features and ensure that your potential mailing list provider, at least, shows stats regarding open rates, click through rates, subscriber growth and unsubscribes.
4) Spam Defense
Regrettably, for legitimate email marketers, spam has become a immense problem all over the internet. You need to find a provider who will protect your subscribers against spam as well as you against complaints of spam!
The big name mailing list service providers are going to have a number of security measures in place, so if you've seen a provider's name mentioned around a lot then you're probably safe. But they should also have information on their website about how they keep your subscribers' details safe.
When it comes to keeping you protected against complaints of spam, look for providers that allow you to use double opt in. This means that, after your subscribers opt in to your email newsletter form, they must click a link in their email to confirm that it really was them who signed up.
5) Ease Of Use
If you've not familiar with using a mailing list provider then there's bound to be a learning curve when figuring out how to get it to do what you need it to. This is where free or low-cost trials come in handy - they let you directly compare and contrast a number of providers to see which one feels right for you, which have the features you need, and which are just too complex for what you're doing.
Selecting a mailing list provider is a personal decision and depends on your needs and preferences. Use personal recommendations and reviews, but do your own research to ensure that the provider is right for your unique needs before you sign up.
Dania
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
www.miamimommyblogger.wordpress.com