How to Create a Free Report Giveaway in 7 SIMPLE Steps

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In the realm of online marketing, an email list is the back-bone and life-blood of your business. It doesn't matter if you're an internet entrepreneur or have brick-and-mortar establishment.

You NEED to build a list if you're truly serious about maximizing your effectiveness, reaching the MOST clients / customers, and growing your business to new levels.

It's important to understand something, though.

No matter how beautiful your site is, the great majority of folks that go to any given small business website only stay there for less than 20 seconds. Studies prove that once the visitor is gone, they hardly ever come-back.

In spite of this, it's important to capture as many names / emails as possible in order to follow-up with them so prospective customers get to know, like, and trust you.

You only get one opportunity to do this.
Internet users are skeptical in today's time and most are very "slow dates."
Around 1% will actually go to your website and buy what you're selling. This holds true if you're an attorney, dentist, online marketer, etc.

One of the numerous benefits of building a list is that your conversion numbers sky-rocket in the short long run if you're sending follow-up emails on a regular basis. Conversion numbers can jump into the 15-20% range.
I'm sure you'd agree, that's a HUGE difference from not building a list. This alone can add an EXTRA zero to your income this year if you nourish the email list properly.

Here are the questions you have to ask yourself:

Do you want more sales without having to do more hard work? And, would you like to dramatically increase the percentage of traffic / visitors that buy your products?

If you answered YES, pay close attention here.
The real secret to increasing the amount of walk-in referrals you get from the internet is having a "consumer awareness" oriented free report / giveaway on your website.
This what's referred to as an ethical bribe.

You're providing someone with essential information they're ALREADY seeking in exchange for their name and email address so you know where to send the report.

Here are 7 simple steps that will help you create a valuable free report that positions you as a trusted authority in the eyes of your potential new client:

1) Think of a compelling, consumer friendly name for the report. The title will make or break you and could be the difference in you getting a trickle versus a flood of new clients, patients, or customers.
Some examples include:

- Before Visiting a Divorce Attorney, Read This Consumer Report
- 5 Mistakes MOST People Make When Choosing a Dentist
- 10 Questions You MUST Ask Before Visiting a Cosmetic Surgeon

2) List the top 10 frequently asked questions you get on a sheet of paper. You could probably answer these in your sleep, they come-up so often. Also, list a few questions that people "should be" asking you about your service or specialty.

Make sure that common objections are in there as well.
Your goal here is to answer questions before they consciously arise in the mind of your potential customer. This build trust and rapport quickly.

3) Open an account on FreeConferenceCall.com. This service doesn't cost you anything and it has an option to let you to record your conversation. Call-in to the specific number they give you with a friend, spouse, or family member.

They'll be the one asking you the questions you wrote down.
Open up with a simple introduction about why the report was created. Remember, this is not about you. It's all about providing valuable information to the end consumer that will be reading the report.

Have the other person on the phone ask you the questions you wrote down in interview style. Naturally, by your answers, you're steering them to your service as the only logical choice.
This powerful technique helps you rise above the perception as being just another commodity. This allows you to charge what your worth instead of competing on price alone.
At the end of the call, make a professional call to action that is only available for a limited time to those that "qualify."

4) After you download the mp3 file at freeconferencecall.com, hire a transcription specialist from Elance.com or SpeechPad.com to transcribe the audio recording you created. Our goal is efficiency here.
They can even edit the document for you and format as per your instructions. Turnaround time can be as little as a few hours to a couple days depending on how fast you need it.

5) Get an ebook cover designed at eCoverArt.com or Fiverr.com. This is the image that you will place on your website next to the lead-capture boxes. You can get a very nice and clean cover design very affordably.

You ideally want a cover designed because it elevates the perceived value of the report the consumer is receiving. It looks real and tangible.

6) Get an Aweber account. This is what you'll use to place lead capture (AKA opt-in) boxes on your website.

It also helps you to manage your collected email database, queue auto-responder messages, send email broadcast, and track statistics (like email deliverability, open rates, clicks, etc.)

7) Download the free PDF converter a dopdf.com to turn your transcribed word document into a professional looking downloadable PDF.

Your webmaster can handle the duty of placing the free report image and Aweber code on your website. Let them do what they're best at. Ideally, you want this ethical bribe and offer on the right of your site above the fold.

This is the simplest way to generate a custom, free report you can give away to collect names / emails in order to build your list! Not to mention, it requires MINIMAL effort on your part since you now know how to be more resourceful.

The real power comes in when you develop a large email list into the thousands from all the traffic that's visited your website. Now, you can literally push the email send button and initiate an avalanche of new customers and fresh passive income if you have the right campaign.

This is online leverage!
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