Mobile Marketing Tips: 5 Tips for Adding Some Fun to Your Mobile Campaigns
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Mobile marketing is all about engaging your audience where they are, which is on the go all day long. According to a research study by On Device Research via the mobiThinking blog, 25% of US mobile phone users only access the web on their mobile device--not through a desktop or laptop computer. These users get their email on their phones; they use them for navigation, texting friends and colleagues and for entertainment purposes. They don't want to be bored by your run-of-the-mill mobile marketing campaign. As with most everything else, if you can make your marketing messages fun, your audience is more likely to participate--especially if it is a topic that they have already expressed an interest in.
Let's look at some ideas for kicking your mobile marketing campaigns up a notch or two and injecting some fun into the process of attracting and retaining customers.
1. Contests
Who doesn't want to win something? Contests are always a lot of fun, when the prize is something that everyone wants. To participate, users must first opt-in to your SMS list. You can send messages to this list with contest updates along with relevant marketing messages. You can announce the winner with a text message along with details about how to claim their prize.
Hosting frequent contests is a great way to keep the engagement level high with your mobile opt-in list subscribers.
2. Treasure Hunt
An Australian mobile marketing firm, DreamWalk mobile has come up with a Treasure Hunt, where advertisers can stage a treasure hunt in their city. Users download a free app and collect "treasures" from their local area and redeem them for prizes.
A treasure hunt is a great way to attract new customers, promote your brand, add a bit of fun to your marketing mix, and produce measurable results for your campaigns.
Source: dreamwalkmobile.com/
3. Polls
You can use SMS voting to conduct polls among your subscribers that can be either serious or silly. You come up with a series of questions and send the poll out using a SMS text message. The subscriber responds with their answer via text message.
You can conduct polls on lots of topics such as:
4. Daily or Weekly Trivia Contest
Trivia games are another fun way to grab the attention of and interaction with your audience. Basically, subscribers are presented with a trivia question through SMS and they respond with their answer in a text message.
You can get creative with the questions you ask. Whether you are asking pop-culture, historical or product/service related questions it almost guarantees engagement with your audience and it's a simple campaign to pull off.
5. Event-based campaigns
From a booth at an industry convention, to a stadium event, festival, or a virtual, social media event, you can create an innovative mobile marketing campaign that will help increase brand awareness, attract new subscribers and showcase products and services.
These are just a few examples of ways that you can inject a bit of fun into your mobile marketing campaigns. Talk to your mobile marketing service provider about helping you to set up these campaigns.
For more tips about mobile marketing and how it fits in with your local business marketing strategies, visit, http://mcreasoft.com today.
Let's look at some ideas for kicking your mobile marketing campaigns up a notch or two and injecting some fun into the process of attracting and retaining customers.
1. Contests
Who doesn't want to win something? Contests are always a lot of fun, when the prize is something that everyone wants. To participate, users must first opt-in to your SMS list. You can send messages to this list with contest updates along with relevant marketing messages. You can announce the winner with a text message along with details about how to claim their prize.
Hosting frequent contests is a great way to keep the engagement level high with your mobile opt-in list subscribers.
2. Treasure Hunt
An Australian mobile marketing firm, DreamWalk mobile has come up with a Treasure Hunt, where advertisers can stage a treasure hunt in their city. Users download a free app and collect "treasures" from their local area and redeem them for prizes.
A treasure hunt is a great way to attract new customers, promote your brand, add a bit of fun to your marketing mix, and produce measurable results for your campaigns.
Source: dreamwalkmobile.com/
3. Polls
You can use SMS voting to conduct polls among your subscribers that can be either serious or silly. You come up with a series of questions and send the poll out using a SMS text message. The subscriber responds with their answer via text message.
You can conduct polls on lots of topics such as:
- Restaurants asking subscribers to vote for their favorite menu item
- A band might ask fans to vote for their favorite song
- Sports fans could vote on which team will make it to the playoffs
4. Daily or Weekly Trivia Contest
Trivia games are another fun way to grab the attention of and interaction with your audience. Basically, subscribers are presented with a trivia question through SMS and they respond with their answer in a text message.
You can get creative with the questions you ask. Whether you are asking pop-culture, historical or product/service related questions it almost guarantees engagement with your audience and it's a simple campaign to pull off.
5. Event-based campaigns
From a booth at an industry convention, to a stadium event, festival, or a virtual, social media event, you can create an innovative mobile marketing campaign that will help increase brand awareness, attract new subscribers and showcase products and services.
These are just a few examples of ways that you can inject a bit of fun into your mobile marketing campaigns. Talk to your mobile marketing service provider about helping you to set up these campaigns.
For more tips about mobile marketing and how it fits in with your local business marketing strategies, visit, http://mcreasoft.com today.