List Building Tips: 3 Vital Tools for Building a Profitable Opt-in List
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In practice, list building seems simple. Set up a squeeze page and drive targeted traffic to it, but there are some vital tools that you must have in your internet marketing toolbox in order to get your email marketing systems set up properly and working well for you.
In this article we'll look at several examples of the three basic tools that you will need in order to get your email list building machine started and moving into high gear.
1. Squeeze page
A squeeze page is a simple landing page that you will use to attract and convert visitors into subscribers. At its core a squeeze page is very simple. You need a page some compelling copy that convinces visitors to leave their name, email and in some cases phone number in exchange for the promise of some information that has a perceived value for them. The page must include an opt-in form where they can enter their contact information, and it might also have some images that are in alignment with the purpose of the offer.
You can create a squeeze page from scratch if you know a little bit of HTML, but why go to all of that trouble when there are pre-formatted landing page templates available that take the guesswork out of it for you?
If you are running a WordPress blog, there are several plugins, both free and premium, available that you can use to create a squeeze page in minutes.
A vital step to creating an effective squeeze page is to use A/B split testing to test one element at a time to keep refining the page until you are getting the best results possible from it.
2. Autoresponders
These magical services make it possible for your email opt-in list to go on auto-pilot for you. There are several auto-responder services to choose from. Here are a few of the most popular ones:
Once you've chosen an autoresponder service, you will integrate it into your squeeze page. Once your visitors have entered their contact information into the form on your squeeze page, the autoresponder works in the background to subscribe them to your list and send them to the download page where they can collect the gift you've promised them for signing up.
3. Freemium Product download
The "freemium" product is most often a downloadable product such as an eBook, and audio recording, or a video that shares information that the visitor has been looking for. It should be the caliber of product that you would offer for sale. This allows the prospective customer to get a feel for what you have to offer, and it entices them to subscribe in hopes of learning more about your other products and service.
So, there you have the three vital tools that you need to kick off a successful email list building campaign. Once you get it set up all you have to do is drive traffic to it and your list will begin to grow.
Email list building is just one strategy for growing your business online. For more tips and ideas, visit http://mcreasite.com/blog today.
In this article we'll look at several examples of the three basic tools that you will need in order to get your email list building machine started and moving into high gear.
1. Squeeze page
A squeeze page is a simple landing page that you will use to attract and convert visitors into subscribers. At its core a squeeze page is very simple. You need a page some compelling copy that convinces visitors to leave their name, email and in some cases phone number in exchange for the promise of some information that has a perceived value for them. The page must include an opt-in form where they can enter their contact information, and it might also have some images that are in alignment with the purpose of the offer.
You can create a squeeze page from scratch if you know a little bit of HTML, but why go to all of that trouble when there are pre-formatted landing page templates available that take the guesswork out of it for you?
If you are running a WordPress blog, there are several plugins, both free and premium, available that you can use to create a squeeze page in minutes.
A vital step to creating an effective squeeze page is to use A/B split testing to test one element at a time to keep refining the page until you are getting the best results possible from it.
2. Autoresponders
These magical services make it possible for your email opt-in list to go on auto-pilot for you. There are several auto-responder services to choose from. Here are a few of the most popular ones:
- Aweber
- Infusionsoft
- Get response
- Icontact
- Mailchimp
Once you've chosen an autoresponder service, you will integrate it into your squeeze page. Once your visitors have entered their contact information into the form on your squeeze page, the autoresponder works in the background to subscribe them to your list and send them to the download page where they can collect the gift you've promised them for signing up.
3. Freemium Product download
The "freemium" product is most often a downloadable product such as an eBook, and audio recording, or a video that shares information that the visitor has been looking for. It should be the caliber of product that you would offer for sale. This allows the prospective customer to get a feel for what you have to offer, and it entices them to subscribe in hopes of learning more about your other products and service.
So, there you have the three vital tools that you need to kick off a successful email list building campaign. Once you get it set up all you have to do is drive traffic to it and your list will begin to grow.
Email list building is just one strategy for growing your business online. For more tips and ideas, visit http://mcreasite.com/blog today.