Website Promotion Tips - Does Your Website Promotion Strategy Have 'Meat'?

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So you've got yourself a website; now what? One of the most common reasons most sites don't make the grade in terms of SEO, is because they don't have that vital website promotion strategy in place. If you have never done it before or that you just want to brush up here are a few tips to help you get off the ground:

1. Content

If you already have content that hasn't been optimized for SEO purposes, then chances are you'll have to go through it again. It is one of the most crucial aspects of any website. This is what will attract target traffic to your website. Keep in mind that not only do you have to cater to your target audience with your content but also for search engines with reference to keywords. Planning and creating your content is the first and most important step in any successful website promotion strategy.

2. Layout

Once you've got your content in place, you need to focus on where you will place the content on your website. Now this is a bit of a tricky one as you will have to put the most user-relevant information in the most obvious places. Too often website owners put irrelevant information in the wrong places, which means your relevant information will get overshadowed. If this happens, your visitors will come, read once and then leave; never to return again.

3. SEO

The last step in any website promotion strategy is the website promotion itself. This not only deals with getting loads of inbound links but also ensuring that all the different kinds of tags on your website are optimized as well. Yes, we're talking about the alt tags, title tags, etc. These are crucial elements to help you get the traffic you need.

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