Social Media Marketing: 3 Tips for Using Twitter to Boost Retail Traffic
- ARTICLES |
We are living in an age when even the President Tweets every now and then. So, if you're looking to grab the attention and interest of your prospective customers and remain top-of-mind with current clients, Twitter is an effective venue to accomplish that task. In today's post we're going to look at three tips that you can try that will help you to boost foot traffic to your shop using Twitter.
Now, the tips in this post assume that you've got a Twitter profile set up, and that you've already been doing some work to generate a following. Be sure to have your Twitter handle printed on your business cards, flyers and any other print advertising you use. Have some postcards or signage made that encourages your clientele to follow you on Twitter, but find creative ways to get them to engage with your brand. Here are a few tips to get your customers on their feet and heading for your shop with Tweets:
1. Create content that's useful and attractive to your audience
Don't just tweet about your business. Share valuable information related to your industry, your clients interests and the local area. Tweet about what's happening in your local retail district, industry trends, when you get new products in the store, and to ask for feedback about what they want to see in your shop.
Don't forget that you can tweet images, too. Keep in mind that much of your audience is using Twitter from their mobile phones or tablets, so finding a way to save your on-the-go customers time and money is a great way to catch their attention.
2. Use Geo-tagging and Location based social media apps
Geo-tagging on Twitter means that you can selectively tag your geographic location when you are sending a Tweet. When users tweet their location it can help local retail shops get a feel for what their local clientele and prospective customers are talking about, and what they are looking for.
Again, since many people are using Twitter from their mobile phones, geo tagging is especially useful in pin-pointing exactly where people are in proximity to your shop.
The Social Media Examiner has a great post on how to use geo tagging to attract customers to your retail location.
http://bit.ly/KmF8t0
3. Offer 'Twitter Only' coupons
One of the cool things about Twitter is that you can come up with coupons or 'Twitter only' specials on the fly. You can create a special, time-limited coupon code that only gets shared on Twitter.
**Bonus Tip
Generate a QR code that sends people to your Twitter page so that they can follow you with the click of their phone.
As you can see from these tips, there are lots of creative ways to encourage locals to visit your location using Twitter. These ideas are going to require a bit of time and energy to implement, but you'll see how the momentum builds, your followers will begin to show an interest in your offers and maybe even share them with their friends.
Social media marketing is just one way to attract more visitors to your retail location and to your website. For more tips and ideas about local marketing, visit http://mcreasoft.com/ today.
Now, the tips in this post assume that you've got a Twitter profile set up, and that you've already been doing some work to generate a following. Be sure to have your Twitter handle printed on your business cards, flyers and any other print advertising you use. Have some postcards or signage made that encourages your clientele to follow you on Twitter, but find creative ways to get them to engage with your brand. Here are a few tips to get your customers on their feet and heading for your shop with Tweets:
1. Create content that's useful and attractive to your audience
Don't just tweet about your business. Share valuable information related to your industry, your clients interests and the local area. Tweet about what's happening in your local retail district, industry trends, when you get new products in the store, and to ask for feedback about what they want to see in your shop.
Don't forget that you can tweet images, too. Keep in mind that much of your audience is using Twitter from their mobile phones or tablets, so finding a way to save your on-the-go customers time and money is a great way to catch their attention.
2. Use Geo-tagging and Location based social media apps
Geo-tagging on Twitter means that you can selectively tag your geographic location when you are sending a Tweet. When users tweet their location it can help local retail shops get a feel for what their local clientele and prospective customers are talking about, and what they are looking for.
Again, since many people are using Twitter from their mobile phones, geo tagging is especially useful in pin-pointing exactly where people are in proximity to your shop.
The Social Media Examiner has a great post on how to use geo tagging to attract customers to your retail location.
http://bit.ly/KmF8t0
3. Offer 'Twitter Only' coupons
One of the cool things about Twitter is that you can come up with coupons or 'Twitter only' specials on the fly. You can create a special, time-limited coupon code that only gets shared on Twitter.
**Bonus Tip
Generate a QR code that sends people to your Twitter page so that they can follow you with the click of their phone.
As you can see from these tips, there are lots of creative ways to encourage locals to visit your location using Twitter. These ideas are going to require a bit of time and energy to implement, but you'll see how the momentum builds, your followers will begin to show an interest in your offers and maybe even share them with their friends.
Social media marketing is just one way to attract more visitors to your retail location and to your website. For more tips and ideas about local marketing, visit http://mcreasoft.com/ today.