What is CPA Marketing And Is It Right For You?
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CPA stands for Cost Per Action and it refers to a type of marketing in which you generate leads for companies and then those companies give you a small payment for each lead.
This is how it works:
You generate traffic from one or more sources which you then send to an offer. The offer is usually for a free trial or free gift that the customer can get by filling out a survey or subscription. With the majority of CPA programs, the company that has created the offer requires the customer to opt in or fill out their address before they pay you for that lead. Once they’ve done that, you get your payment.
How Much Does It Pay?
The payment for each lead varies with the different programs. But, you can generally expect payments from $1 to $6 per lead but it depends on the offer. Extremely competitive markets like the insurance market, there are life cover offers that will pay you up to $22 per lead. But, keep in mind, these are enormously competitive markets and not great if you’re only just starting out on a shoestring budget.
CPA Marketing
Is CPA marketing right for you or not? Currently, this is one of the fastest growing types of marketing online.
How is it different from typical affiliate marketing?
With typical affiliate marketing, you only get paid when somebody buys the product. With CPA marketing, you receive compensation when they take an action (like subscribing for trial offers or newsletters other than buying the product.
So your main objective is still the same as with affiliate marketing. You have to first choose the CPA offer to promote. You then drive traffic to it.
How do you drive traffic?
There are a number of methods that work. You can direct link to it from a PPC campaign, post a review of the product, or just write an article and include a link to the offer. The important thing is that you get traffic to it somehow.
One drawback is that you won’t profit at all from the visitor after they’ve taken the action you get paid for. If they ever do buy the product, you reap no benefit. In other words, if you want to achieve maximum visitor value, you will want to build your own email list.
So if you are good at driving traffic, but not great at product development, this might be a good tactic for you. It’s quick, and if you get enough visitors you can make a substantial amount of money.
How do you get accepted into the CPA networks?
You have to have a quality site, because the companies you are promoting don’t want traffic coming from just anywhere. If you are sending them visitors from a low quality site, the visitors might associate them as being low quality as well.
So what do you do?
You need to build a quality site to get accepted into a CPA Program. If you don’t already have one, just build a 5 page website with some articles and a header, and submit that.
Popular online CPA Programs
You can make money with CPA marketing if you are good at attracting traffic. It might take some time, but if you are determined you can earn a lot of money from CPA marketing.
There are numerous networks online which are great including MaxBounty, NeverBlue, Copeac, ClickBooth, Convert2Media and Commission Junction.
This is how it works:
You generate traffic from one or more sources which you then send to an offer. The offer is usually for a free trial or free gift that the customer can get by filling out a survey or subscription. With the majority of CPA programs, the company that has created the offer requires the customer to opt in or fill out their address before they pay you for that lead. Once they’ve done that, you get your payment.
How Much Does It Pay?
The payment for each lead varies with the different programs. But, you can generally expect payments from $1 to $6 per lead but it depends on the offer. Extremely competitive markets like the insurance market, there are life cover offers that will pay you up to $22 per lead. But, keep in mind, these are enormously competitive markets and not great if you’re only just starting out on a shoestring budget.
CPA Marketing
Is CPA marketing right for you or not? Currently, this is one of the fastest growing types of marketing online.
How is it different from typical affiliate marketing?
With typical affiliate marketing, you only get paid when somebody buys the product. With CPA marketing, you receive compensation when they take an action (like subscribing for trial offers or newsletters other than buying the product.
So your main objective is still the same as with affiliate marketing. You have to first choose the CPA offer to promote. You then drive traffic to it.
How do you drive traffic?
There are a number of methods that work. You can direct link to it from a PPC campaign, post a review of the product, or just write an article and include a link to the offer. The important thing is that you get traffic to it somehow.
One drawback is that you won’t profit at all from the visitor after they’ve taken the action you get paid for. If they ever do buy the product, you reap no benefit. In other words, if you want to achieve maximum visitor value, you will want to build your own email list.
So if you are good at driving traffic, but not great at product development, this might be a good tactic for you. It’s quick, and if you get enough visitors you can make a substantial amount of money.
How do you get accepted into the CPA networks?
You have to have a quality site, because the companies you are promoting don’t want traffic coming from just anywhere. If you are sending them visitors from a low quality site, the visitors might associate them as being low quality as well.
So what do you do?
You need to build a quality site to get accepted into a CPA Program. If you don’t already have one, just build a 5 page website with some articles and a header, and submit that.
Popular online CPA Programs
You can make money with CPA marketing if you are good at attracting traffic. It might take some time, but if you are determined you can earn a lot of money from CPA marketing.
There are numerous networks online which are great including MaxBounty, NeverBlue, Copeac, ClickBooth, Convert2Media and Commission Junction.