Video Marketing Tips: How to Use Video to Obtain Expert Status
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If you're someone who is just starting a business, thinking about writing a book, or trying to attract attention to a cause that you feel passionate about, you want to become known as an expert in your field. Becoming an expert isn't really that difficult. It just takes time, perseverance and consistent effort. In this article you're going to learn how you can shorten that time frame considerably by using video to get your message out there.
The first thing you'll want to do is create a profile on the top video sharing sites, and then set up a vlog (video blog) focused on your topic. When you write up a description for each video, make sure you post the video first on your vlog, and then on the video sharing sites with a link back to your site.
Here are a few tips that you can follow to use video to obtain expert status in your niche:
1. Interview the current experts in your niche.
Thanks to an amazing tool called, Skype, you can do video interviews with experts anywhere in the world from the comfort of your office. All you need is a Skype account and a computer with a webcam. The person you will be interviewing will need the same setup as well. You can conduct an interview by phone with a split-screen video.
This is a win-win because you get exposure from the expert's audience, and just your being affiliated with that exert raises your profile a bit.
2. Answer the frequently asked questions on your topic in a video series.
Make a list of ten or 20 questions that people commonly ask about your topic, and then create a short, 2 minute or less video where you answer each question.
3. Book reviews
Record a series of videos where you give short reviews on the important, new or hot books in your niche. Make sure that you've read the book and have something thougthful and original to say about the book.
4. Report on original research
An effective way to be seen as an expert is to conduct some original research in your topic area that will be useful and of interest to your audience. Publish the results of your research on your blog, but also try to get it published in leading industry publications. Then when you record a video talking about the research (without giving it all away, of course) you can tell your viewers where to go to get the complete report. This will help you to be seen as a thought leader in your niche.
5. Get interviewed
Get your hands on a video podcast directory and make a list of the shows that would fit in with your message, and line up some video interviews.
Create a media kit and post it on your website so that you can be prepared when show producers start calling you to invite you to be a guest on their show. To get you started, you might ask a friend to interview you on video so that you've got a sample show to point producers to.
After you've done all of the above, be sure to give your videos a traffic and visibility boost by sharing them on all of your social media accounts and get your colleagues and members of your marketing tribe to do the same.
For more video marketing tips and other ways to attract targeted traffic to your online business website visit http://mcreasite.com/blog today.
The first thing you'll want to do is create a profile on the top video sharing sites, and then set up a vlog (video blog) focused on your topic. When you write up a description for each video, make sure you post the video first on your vlog, and then on the video sharing sites with a link back to your site.
Here are a few tips that you can follow to use video to obtain expert status in your niche:
1. Interview the current experts in your niche.
Thanks to an amazing tool called, Skype, you can do video interviews with experts anywhere in the world from the comfort of your office. All you need is a Skype account and a computer with a webcam. The person you will be interviewing will need the same setup as well. You can conduct an interview by phone with a split-screen video.
This is a win-win because you get exposure from the expert's audience, and just your being affiliated with that exert raises your profile a bit.
2. Answer the frequently asked questions on your topic in a video series.
Make a list of ten or 20 questions that people commonly ask about your topic, and then create a short, 2 minute or less video where you answer each question.
3. Book reviews
Record a series of videos where you give short reviews on the important, new or hot books in your niche. Make sure that you've read the book and have something thougthful and original to say about the book.
4. Report on original research
An effective way to be seen as an expert is to conduct some original research in your topic area that will be useful and of interest to your audience. Publish the results of your research on your blog, but also try to get it published in leading industry publications. Then when you record a video talking about the research (without giving it all away, of course) you can tell your viewers where to go to get the complete report. This will help you to be seen as a thought leader in your niche.
5. Get interviewed
Get your hands on a video podcast directory and make a list of the shows that would fit in with your message, and line up some video interviews.
Create a media kit and post it on your website so that you can be prepared when show producers start calling you to invite you to be a guest on their show. To get you started, you might ask a friend to interview you on video so that you've got a sample show to point producers to.
After you've done all of the above, be sure to give your videos a traffic and visibility boost by sharing them on all of your social media accounts and get your colleagues and members of your marketing tribe to do the same.
For more video marketing tips and other ways to attract targeted traffic to your online business website visit http://mcreasite.com/blog today.