SEO Tips: How to Leverage Rich Snippets to Boost Conversions in SERPs
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You see rich snippets, which are bits of descriptive text along with your URL on the Google search engine results pages. You visually scan them to see if they provide enough information about the website so that you can make that split-second decision about whether or not you are going to click on the link and visit that site. Thus, the rich snippet provides the very first conversion opportunity related to your website. Visitors decide while they are still on the SERP whether or not your site is worth that first click. This is why you need to pay attention to rich snippets, and learn to use them to your advantage to boost your websites SEO and conversion rate.
The bottom line is that rich snippets are one more thing that searchers can use to make a decision while they are still on the search page. It's to your advantage to make sure that you are making the best use of this tiny bit of Real Estate, as it can have a lasting impact on your website's SEO.
If you've got a site with any of the following types of content, rich snippets can help it to appear in the best light on the search engine results pages:
• Video
• Recipes
• Products
• Authors
• Events
• Restaurants
• Local Business
How to create rich snippets for your website
Google has put together a series of instructional videos that walk you through creating the markup that will populate the rich snippets. The content you provide helps Google to better understand your content, however, they make no promises to include all of the language you submit.
Source: googlewebmastercentral.blogspot.com/2011/12/rich-snippets-instructional-videos.html
Basically, all you have to do to markup your content for rich snippets is:
1. Choose which markup format you're going to use: Microdata, RDFa, Microformats
2. Markup your content with HTML tags and descriptive text
The next step is to test how they might appear on the SERPs.
How to test how a rich snippet might appear
Google's webmaster tools includes a new, rich snippets testing tool. You just type in the URL of a page and the tool will show you how it might appear on the SERP.
Source: google.com/webmasters/tools/richsnippets
After you've edited your rich snippets and uploaded your revised pages you'll have to wait a few days or weeks for them to appear. If you've got a question or a concern you can use this form to submit your question to Google support: support.google.com/webmasters/bin/request.py?&contact_type=rich_snippets_feedback
Don't be put off by how geeky this sounds. If you've got enough HTML knowledge to keep your website updated, then you can create rich snippets for your website. With the competition for your prospective customers only growing daily, providing this quick glance of information about your site, products and services can help improve the first conversion hurdle for your website.
There's so much to discover about SEO and how to improve your website's ranking in the search engines. Visit http://googleupdatesexplained.com/ today to learn how you can use Internet marketing to grow your online business.
The bottom line is that rich snippets are one more thing that searchers can use to make a decision while they are still on the search page. It's to your advantage to make sure that you are making the best use of this tiny bit of Real Estate, as it can have a lasting impact on your website's SEO.
If you've got a site with any of the following types of content, rich snippets can help it to appear in the best light on the search engine results pages:
• Video
• Recipes
• Products
• Authors
• Events
• Restaurants
• Local Business
How to create rich snippets for your website
Google has put together a series of instructional videos that walk you through creating the markup that will populate the rich snippets. The content you provide helps Google to better understand your content, however, they make no promises to include all of the language you submit.
Source: googlewebmastercentral.blogspot.com/2011/12/rich-snippets-instructional-videos.html
Basically, all you have to do to markup your content for rich snippets is:
1. Choose which markup format you're going to use: Microdata, RDFa, Microformats
2. Markup your content with HTML tags and descriptive text
The next step is to test how they might appear on the SERPs.
How to test how a rich snippet might appear
Google's webmaster tools includes a new, rich snippets testing tool. You just type in the URL of a page and the tool will show you how it might appear on the SERP.
Source: google.com/webmasters/tools/richsnippets
After you've edited your rich snippets and uploaded your revised pages you'll have to wait a few days or weeks for them to appear. If you've got a question or a concern you can use this form to submit your question to Google support: support.google.com/webmasters/bin/request.py?&contact_type=rich_snippets_feedback
Don't be put off by how geeky this sounds. If you've got enough HTML knowledge to keep your website updated, then you can create rich snippets for your website. With the competition for your prospective customers only growing daily, providing this quick glance of information about your site, products and services can help improve the first conversion hurdle for your website.
There's so much to discover about SEO and how to improve your website's ranking in the search engines. Visit http://googleupdatesexplained.com/ today to learn how you can use Internet marketing to grow your online business.