Mobile Marketing for Local Business 101--Part 4: Mobile Marketing Campaigns
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In this final installment of this four-part look at ways you can leverage mobile technology to grow your local business we're going to take a look at mobile marketing campaigns. If you are ready to try your hand at mobile ads to gain exposure for your business, let's look at some ideas for how you can get started.
What is the campaign's objective?
Even if all you want to do is start with a single banner ad using a mobile ad network, you've got to come up with a goal that you want the campaign to accomplish. Do you want more subscribers to your mobile opt-in list? Do you want more visitors to your mobile site? Are you trying to increase foot traffic at a retail location? Establish a measurable goal at the outset so that when the campaign is completed you will be able to determine if it was successful.
What is the campaign strategy?
Are you going to try to encourage your customers to text a short code to get a discount coupon? Do you want customers in your shops to scan a QR code? Do you want mobile local searchers to use the, 'click-to-call' functionality on your mobile ads? Outline the campaign strategy and all of the tools and resources you will need to pull it off.
Call to action
What will the, 'call to action,' be for your mobile ads? A compelling call to action is critical for an ad to be effective because visitors need to be told what you want them to do next. Clearly think through how you will compel mobile ad viewers to engage with your ad and take action.
Ideas for mobile marketing campaigns
• QR codes
Those odd-looking, black and white squares that you've been seeing everywhere lately--on print advertising in magazines, newspapers, posters and tee-shirts, are QR (quick response) codes. Users scan the code with their smart phone and they are taken to whatever landing page that has been embedded in the code.
QR codes are cheap to create and quite versatile. You can put them on almost any flat surface that's printable. Be sure to include a clear call to action (and instructions for those who might not be sure what it is). Also, make sure that when users scan the code they are brought to a mobile-friendly landing page. Make it a 'two-fer,' and have visitors retweet your offer while they've got it up on their phone.
• Mobile coupons
Why not combine QR codes with coupons. When a customer scans your code they find a special coupon just for mobile users.
Mobile couponing is exploding in popularity. In 2010, only 6.5% of US Adult mobile subscribers used mobile coupons (13.3 million). In 2012 that number has jumped to an estimated 13.5% of coupon users at 28.7 million. That number is projected to go to 16.5% and 35.6 million users in 2013. Source: tag.microsoft.com
You can distribute mobile coupons via text message when customers come into your store, by email on their mobile phone, or they can get them in exchange for checking in a whatever location-based social media platform you participate in.
These are just a few ideas to spark your imagination about mobile marketing campaigns. For more tips and information about mobile marketing for local business visit http://googleupdatesexplained.com/ today.
What is the campaign's objective?
Even if all you want to do is start with a single banner ad using a mobile ad network, you've got to come up with a goal that you want the campaign to accomplish. Do you want more subscribers to your mobile opt-in list? Do you want more visitors to your mobile site? Are you trying to increase foot traffic at a retail location? Establish a measurable goal at the outset so that when the campaign is completed you will be able to determine if it was successful.
What is the campaign strategy?
Are you going to try to encourage your customers to text a short code to get a discount coupon? Do you want customers in your shops to scan a QR code? Do you want mobile local searchers to use the, 'click-to-call' functionality on your mobile ads? Outline the campaign strategy and all of the tools and resources you will need to pull it off.
Call to action
What will the, 'call to action,' be for your mobile ads? A compelling call to action is critical for an ad to be effective because visitors need to be told what you want them to do next. Clearly think through how you will compel mobile ad viewers to engage with your ad and take action.
Ideas for mobile marketing campaigns
• QR codes
Those odd-looking, black and white squares that you've been seeing everywhere lately--on print advertising in magazines, newspapers, posters and tee-shirts, are QR (quick response) codes. Users scan the code with their smart phone and they are taken to whatever landing page that has been embedded in the code.
QR codes are cheap to create and quite versatile. You can put them on almost any flat surface that's printable. Be sure to include a clear call to action (and instructions for those who might not be sure what it is). Also, make sure that when users scan the code they are brought to a mobile-friendly landing page. Make it a 'two-fer,' and have visitors retweet your offer while they've got it up on their phone.
• Mobile coupons
Why not combine QR codes with coupons. When a customer scans your code they find a special coupon just for mobile users.
Mobile couponing is exploding in popularity. In 2010, only 6.5% of US Adult mobile subscribers used mobile coupons (13.3 million). In 2012 that number has jumped to an estimated 13.5% of coupon users at 28.7 million. That number is projected to go to 16.5% and 35.6 million users in 2013. Source: tag.microsoft.com
You can distribute mobile coupons via text message when customers come into your store, by email on their mobile phone, or they can get them in exchange for checking in a whatever location-based social media platform you participate in.
These are just a few ideas to spark your imagination about mobile marketing campaigns. For more tips and information about mobile marketing for local business visit http://googleupdatesexplained.com/ today.