Recipe: Use online calculators to reach major network sites

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Even the smallest players can get massive attention by providing valuable resources that is worth sharing for journalists and bloggers.

Deloitte.com has used this fact to spent a few hours putting together an online calculator that within hours have reached all the top national networks.

See how they did it and how you can do the same on: How to use online calculators for marketing.

The trick is to create an online calculator using LeadDoubler.com directly from Excel. Doing that enables you to get a calculator online in just a few hours. Thereby you enter the spin of existing news.

Journalists love to be able to bring new resources to an ongoing "story". Give them the chance to stand out by providing such a tool for free - within hours from the major story is released.
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