Business Press Releases
- ARTICLES |
Your business press releases should be used to announce your company's important milestones, new branch openings, and other significant events for increased media coverage. Concentrate on your companies' compelling brands, products, services, and other relevant features to have more readerships. You can do this if your business statements are more newsworthy and more appealing compared with your competitors.
Experts recommend including your company's digital features and costumer testimonials whenever you email and post your release on your website. Promote your company name and brand using your company logo, images, audio, and video files to highlight your releases. Only mention your company's authentic services and relevant facts about your people, events, schedule, goals, and projects. If your press releases sound too good to be true, you may hurt your own credibility.
You have to send your message across to consumers free from clichés, jargon, and trivialities. Avoid repetitive and overly used fancy language or technical language. Stay away from overly-ballyhooed and bloated words and phrases like "breakthrough", "pioneering," "unique", "state-of-the-art", "revolutionary," and other wordy trifles reporters would shun in their news writing.
Never ever use "I" or "we" in your business release, except in quotes. Just like a news story, a press statement should be written in the third person. Use words like "consumers," "users," "costumers," and "people."Do not drown your releases with unprofessional or dull statements. Avoid too much hype, fluffs, and embellishments. Part of any business success is to always comply with industry standardsfor business press releases. Write your news release from a journalist's viewpoint.
Use journalistic style and correct writing for positive company impressions.Do not send a bad or nonfactual business press statement so as not to ruin your relationship with the news media and readers. The news statements you release will impact your company's reputation - so do not take things lightly. Provide as much as possible only real life examples to powerfully communicate your company's news releases. This way,the media andpeoples become much more curios and interested learning more about your release and company.
As a caveat, for most of your business press releases, do not divulge everything in a page of news. For instance, inform your readers to learn more about the details of your new promotional materials by going to your press release's related links. This way, you gain more readership when they respond to your call to action. Do things the right way, for the right readership and at the right moment.
Experts recommend including your company's digital features and costumer testimonials whenever you email and post your release on your website. Promote your company name and brand using your company logo, images, audio, and video files to highlight your releases. Only mention your company's authentic services and relevant facts about your people, events, schedule, goals, and projects. If your press releases sound too good to be true, you may hurt your own credibility.
You have to send your message across to consumers free from clichés, jargon, and trivialities. Avoid repetitive and overly used fancy language or technical language. Stay away from overly-ballyhooed and bloated words and phrases like "breakthrough", "pioneering," "unique", "state-of-the-art", "revolutionary," and other wordy trifles reporters would shun in their news writing.
Never ever use "I" or "we" in your business release, except in quotes. Just like a news story, a press statement should be written in the third person. Use words like "consumers," "users," "costumers," and "people."Do not drown your releases with unprofessional or dull statements. Avoid too much hype, fluffs, and embellishments. Part of any business success is to always comply with industry standardsfor business press releases. Write your news release from a journalist's viewpoint.
Use journalistic style and correct writing for positive company impressions.Do not send a bad or nonfactual business press statement so as not to ruin your relationship with the news media and readers. The news statements you release will impact your company's reputation - so do not take things lightly. Provide as much as possible only real life examples to powerfully communicate your company's news releases. This way,the media andpeoples become much more curios and interested learning more about your release and company.
As a caveat, for most of your business press releases, do not divulge everything in a page of news. For instance, inform your readers to learn more about the details of your new promotional materials by going to your press release's related links. This way, you gain more readership when they respond to your call to action. Do things the right way, for the right readership and at the right moment.