How To Succeed In Article Marketing
- ARTICLES |
How To Succeed In Article Marketing
There are two dangers in writing an informative article: knowing too much and knowing too little about the subject. In the former, you may unload way too many specific details, losing the interest of the general reader. But if you really don't know the subject, an intelligent reader will catch on pretty soon.
Contact website owners about your articles. Mention that you saw similar articles on their site and that you have some articles they might find useful. Contacting other site owners is a proactive way to get exposure, especially if they are not advertising for guest bloggers; you'll reach their visitors before your competitors.
A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.
Make sure you put the right things in your author resource box. This box holds almost as much as importance as your attention-grabbing titles. First, add your name or pen name. Second, add a link (that works) to the product page you want the reader to see. Third, write a short, one-to-two sentence summary of your product's benefits. Fourth, tell your reader what they need to do.
To help market your article, try to keep your content focused on a wider audience. This will make sure that it interests loyal readers and doesn't make any potential readers feel that the content is not for them. Don't overfill your content with too many industry-specific terms that not everybody will understand.
Be sure the content you provide is both timely and timeless. You don't want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.
You can get my free eBook case study: Four days to ebook creation
There are two dangers in writing an informative article: knowing too much and knowing too little about the subject. In the former, you may unload way too many specific details, losing the interest of the general reader. But if you really don't know the subject, an intelligent reader will catch on pretty soon.
Contact website owners about your articles. Mention that you saw similar articles on their site and that you have some articles they might find useful. Contacting other site owners is a proactive way to get exposure, especially if they are not advertising for guest bloggers; you'll reach their visitors before your competitors.
A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.
Make sure you put the right things in your author resource box. This box holds almost as much as importance as your attention-grabbing titles. First, add your name or pen name. Second, add a link (that works) to the product page you want the reader to see. Third, write a short, one-to-two sentence summary of your product's benefits. Fourth, tell your reader what they need to do.
To help market your article, try to keep your content focused on a wider audience. This will make sure that it interests loyal readers and doesn't make any potential readers feel that the content is not for them. Don't overfill your content with too many industry-specific terms that not everybody will understand.
Be sure the content you provide is both timely and timeless. You don't want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.
You can get my free eBook case study: Four days to ebook creation