Text Message Marketing Tips--How to Optimize Your SMS Text Messaging Campaigns
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You've gotten started with using text message marketing to reach more customers and grow your business, but you wonder if there are ways to tweak your SMS text messaging campaigns to make them even more effective. Kudos for you for stepping out in front of the mobile marketing wave. SMS message marketing is already incredibly effective because it's still such a responsive medium that has not yet been saturated in the way regular email has been. Most Americans keep their mobile phones within arm's reach at all hours of the day, so they are far more likely to see and respond to your text message more quickly than they will to a marketing email. So, let's dive into the tips and discover some text message marketing best practices for your business.
Building your SMS/ Text Messaging List
Place a sign-up sheet at the point of purchase in your retail location. Offer a discount coupon to those who sign up. You can have your sales clerks ask customers as they are ringing up their order for their cell phone number as well. Always let them know why you are asking for their number and how they will benefit from being on your list.
Create a landing page on your website where visitors to your site can sign up for your text messaging list. Publicize this page using Facebook, Twitter and LinkedIn. Mention it on your blog and place a link to the mobile sign-up landing page in a prominent location.
Pump up the benefits
No one wants to give you their mobile phone number just so that you can spam them with offers. Clearly communicate the benefits they will enjoy by becoming a member of your list. Here are some ideas:
• Offer subscribers first crack at special prices on new product offerings
• Announce mobile-only coupons where customers text in a phrase to get a special deal. For example, on a Valentine's Day promotion, customers would text the word, "Love" to a designated short code 737374 to get the coupon.
• Create a reminder service for your customers. They can sign up to receive text reminders related to making appointments for your services.
• Send inspirational messages, inside industry news, or updates
Tracking, testing & analytics
Just as with email marketing, you've got to continuously test your SMS text messaging campaigns to help keep them as effective as possible. Your text messaging vendor should provide campaign reporting tools so that you can look at the statistics for both the incoming and outgoing volume for your text messages. Looking at these analytics is the best way to test the effectiveness of your text message marketing campaigns.
Test your subject lines
While text messages enjoy a much higher open rate than email messages, that can be largely attributed to the fact that text message marketing is still fairly new and not as widespread as email marketing. People are conditioned to open text messages as soon as they arrive, but over time and with the increase in volume in mobile marketing, people will begin to become far more selective about the messages they choose to open and respond to.
Getting creative with your subject lines is a great way to make sure that your messages get opened and acted upon quickly. Try these tips to optimize your mobile marketing campaigns.
If you'd like even more text message marketing tips, visit http://googleupdatesexplained.com/ today where you'll find lots of information about leveraging Internet marketing to grow your business.
Building your SMS/ Text Messaging List
Place a sign-up sheet at the point of purchase in your retail location. Offer a discount coupon to those who sign up. You can have your sales clerks ask customers as they are ringing up their order for their cell phone number as well. Always let them know why you are asking for their number and how they will benefit from being on your list.
Create a landing page on your website where visitors to your site can sign up for your text messaging list. Publicize this page using Facebook, Twitter and LinkedIn. Mention it on your blog and place a link to the mobile sign-up landing page in a prominent location.
Pump up the benefits
No one wants to give you their mobile phone number just so that you can spam them with offers. Clearly communicate the benefits they will enjoy by becoming a member of your list. Here are some ideas:
• Offer subscribers first crack at special prices on new product offerings
• Announce mobile-only coupons where customers text in a phrase to get a special deal. For example, on a Valentine's Day promotion, customers would text the word, "Love" to a designated short code 737374 to get the coupon.
• Create a reminder service for your customers. They can sign up to receive text reminders related to making appointments for your services.
• Send inspirational messages, inside industry news, or updates
Tracking, testing & analytics
Just as with email marketing, you've got to continuously test your SMS text messaging campaigns to help keep them as effective as possible. Your text messaging vendor should provide campaign reporting tools so that you can look at the statistics for both the incoming and outgoing volume for your text messages. Looking at these analytics is the best way to test the effectiveness of your text message marketing campaigns.
Test your subject lines
While text messages enjoy a much higher open rate than email messages, that can be largely attributed to the fact that text message marketing is still fairly new and not as widespread as email marketing. People are conditioned to open text messages as soon as they arrive, but over time and with the increase in volume in mobile marketing, people will begin to become far more selective about the messages they choose to open and respond to.
Getting creative with your subject lines is a great way to make sure that your messages get opened and acted upon quickly. Try these tips to optimize your mobile marketing campaigns.
If you'd like even more text message marketing tips, visit http://googleupdatesexplained.com/ today where you'll find lots of information about leveraging Internet marketing to grow your business.