Why You Do What You Do

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A man always has two reasons for doing anything: a good reason and the real reason-Jp Morgan

Brutally Honest

I want to be brutally honest about a couple of things. There are reasons why we do everything. And usually those reasons form around dreams that we chase.

When I reference dreams that we chase they usually fall into some categories. Usually they point back to something external that we want. Things like relationships, work, money, our looks, etc. Those are things we are always chasing. That's why you can sell so many products around those dreams.

But those dreams also have a lot to do with your own thought patterns.
We can learn a lot about addicts. Their choices are out there on display. You can watch an addict destroy themselves and their lives, right before your own eyes. You can watch one bad decision after another. The choices they make, are for one thing and one thing only. To fullfil the dream they are chasing, to get high.

We can take this down a notch or two, and say the decisions we make are to fulfill the dreams we are chasing. To make more money, spend more time with family, to be independent etc.

What we fail to understand and take into account is that these dreams that we chase direct the decisions that we make. I am not saying we are a train wreck waiting to happen. But sometimes we make decisions based off the desires that we have. And when we do this, we sometimes end up in places we should not be.

Lets break this down a little bit

If i tell you the only reason why I market online is to make money. It would almost be true. It is not the whole reason, but it is a reason why I do it. However, if it was the only reason, then I would be a much differn't marketer than I am.

I would do almost anything to make a sale and make a buck. Which might and does work for some people. But in most cases this will take you to a place you don't want to be. If you are out there only to make money, then you wont be around for very long. You will lose trust and people will not want to deal with you.

However, if you want to make money and help people.

Then their is a moral compass attached to the reason why you do what you do. There is a good reason and the real reason.

Let's face it...we all have hidden agendas, just some of us are better at hiding them. Does not mean that the agenda is wrong...making money is not wrong. I want to make as much as I possible can. But I don't want to do it at the expense of hurting someone else, lying to you, or selling crappy products.

So it might be helpful to ask yourself.

What is the reason i am doing what I am doing. What is it that I'm telling everyone, and what is the reason in my own mind. Then check that against the marketing you are doing. Does it line up. Can you live with it, and is it working?

If you need to make adjustments then do so.

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