Social Media Marketing Tips: Making the Most of Location Based Social Media Platforms
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For local businesses, measuring your ROI on social media marketing can feel a bit fuzzy at times. If you don’t have a strong plan and strategy in place you might be wondering how you can translate all of your friends and followers into paying customers. Location Based Services have solved that dilemma for you. Location based services has taken social media, brought it out into the real world and created a bit of a game out of it.
Location based marketing campaigns use these increasingly popular social media platforms to gain more exposure and attract more foot traffic to their business locations. Local business can use location based services such as Google+ Local, FourSquare and Facebook Deals to do the following:
All of these programs are based on visitors downloading a free mobile app to their smart phone. They pin-point their geographic location, create a profile and then they, “check in” to a business, venue or event with their smart phone.
Local business merchants can claim their business on these platforms and create special offers.
How does a business attract new customers using location based marketing?
When prospective customers are nearby a local business’ location they can receive notifications of that store’s specials for that day. Alternately, people who are in the vicinity can also browse a location looking for special deals. Local merchants can use their creative marketing ideas to come up with ways to entice the locals to visit their location. When people visit and check in, they gain points and badges.
What’s the best way to encourage repeat sales with location based social media sites?
Remember those, ‘old school’ punch cards that local small businesses gave out to encourage customers to keep coming back? Every time you visit that shop and make a purchase, your card got punched. Fill up the card with punches & receive a free sandwich, or whatever else is on offer. Now, the punch card has gone virtual. Visitors come to your location and rack up points and badges. They can share their whereabouts with their friends in the neighborhood and leave tips about the location.
How do you reward loyal customers with location based social media marketing?
The game aspect of location based services really kicks in with the points and badges that visitors can earn when they check in. The visitor with the most check ins at a specific location is given the ‘Mayor’ badge for that location. Local businesses can create special rewards for the mayor of their location, and they can create friendly competition among their patrons to create an incentive for someone else to try to become mayor.
While these location based marketing programs have elements of a game to them, they are an excellent way to grow your local business and really engage with your customers in a way that makes them want to share it with their friends.
If you liked this social media marketing tip, visit http://googleupdatesexplained.com/ today where you can learn more about local business marketing and discover how quickly and easily you can have a custom mobile app for your business.
Location based marketing campaigns use these increasingly popular social media platforms to gain more exposure and attract more foot traffic to their business locations. Local business can use location based services such as Google+ Local, FourSquare and Facebook Deals to do the following:
- Attract new customers
- Encourage repeat sales
- Reward loyal customers
All of these programs are based on visitors downloading a free mobile app to their smart phone. They pin-point their geographic location, create a profile and then they, “check in” to a business, venue or event with their smart phone.
Local business merchants can claim their business on these platforms and create special offers.
How does a business attract new customers using location based marketing?
When prospective customers are nearby a local business’ location they can receive notifications of that store’s specials for that day. Alternately, people who are in the vicinity can also browse a location looking for special deals. Local merchants can use their creative marketing ideas to come up with ways to entice the locals to visit their location. When people visit and check in, they gain points and badges.
What’s the best way to encourage repeat sales with location based social media sites?
Remember those, ‘old school’ punch cards that local small businesses gave out to encourage customers to keep coming back? Every time you visit that shop and make a purchase, your card got punched. Fill up the card with punches & receive a free sandwich, or whatever else is on offer. Now, the punch card has gone virtual. Visitors come to your location and rack up points and badges. They can share their whereabouts with their friends in the neighborhood and leave tips about the location.
How do you reward loyal customers with location based social media marketing?
The game aspect of location based services really kicks in with the points and badges that visitors can earn when they check in. The visitor with the most check ins at a specific location is given the ‘Mayor’ badge for that location. Local businesses can create special rewards for the mayor of their location, and they can create friendly competition among their patrons to create an incentive for someone else to try to become mayor.
While these location based marketing programs have elements of a game to them, they are an excellent way to grow your local business and really engage with your customers in a way that makes them want to share it with their friends.
If you liked this social media marketing tip, visit http://googleupdatesexplained.com/ today where you can learn more about local business marketing and discover how quickly and easily you can have a custom mobile app for your business.