Video Marketing for Local Business: Video Email Marketing Campaign Tips

0 replies
  • ARTICLES
  • |
If there is one thing that I can communicate to you right now about video marketing it is this: video marketing is not hard, and it really works. With that said, there are still a lot of people who for a whole host of reasons are hesitant to delve into video marketing. I hope that after reading this post you will be persuaded to try your hand at video marketing. Adding video to email is having an impact. According to the 2012 Online Video Marketing Survey and Video Email Trends Report, "52% of respondents have used video email marketing and of those that have used it, 88% report that integrating video with email marketing has made a positive impact."

With the explosive growth in the popularity of online video it's just an incredibly effective way to reach and engage with your audience. In today's post we're going to delve into the topic of video email and how you can use it to build a rapport with your opt-in email list subscribers and really improve conversions.

Ask your readers what they want
Create a survey and find out from your readers what they'd like to get out of your email messages. Create a short, introductory video and invite them to offer you their feedback on what they like about your emails, what they don't like, and what they'd like to see more of. Seeing and hearing you 'live' in a video makes you even more of a real person to them and you might be surprised at the responses you'll get.

Incorporate readers' suggestions quickly
If you ask readers what they want to see, and they respond, they may feel slighted if they don't see any of their recommended changes showing up in your messages. Getting reader feedback can help you come up with the kinds of videos that they will watch and share with their friends.

Create clickable image links to the video in the email message.
Actually embedding live video into the body of your email message can be tricky, but to get around that you can take a screenshot of the video and create a clickable image to embed in your outgoing message. Readers will see the image of the video player, but when they click on the arrow, it will take them to the live video in seconds.

Create special video landing pages for your videos
Have you ever followed a link to youtube.com, but ended up clicking away from the video that brought you there because one of the other, 'related' videos along the right side of the screen caught your attention? Youtube.com and the other video sharing sites are full of distractions and they can snatch your viewer's attention away in seconds. Host your own videos and create specially branded video landing pages where your readers can click through to watch the video from the email message without you losing them to all of the myriad distractions on the video sharing sites.

Measure, test & measure some more
Always remember to split test your video landing pages so that you can see which elements are the most effective for you.

Adding the element of video to your email marketing campaign might be just the thing that will encourage your subscribers to actually read and share your messages. Video marketing can be an effective way for local business to attract and retain more customers.

Video marketing for local business can bring you more exposure, up the engagement level and boost your email marketing conversion rates. For more online marketing tips, visit http://googleupdatesexplained.com/ today.
#business #campaign #email #local #marketing #tips #video

Trending Topics