Video Marketing Ideas for Those with Video Shyness
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You've heard all of the hype about how powerful video marketing can be, but you have not yet taken the plunge and tried video marketing because you are just too shy to get in front of the camera and speak. You get nervous, forget what you want to say, and fumble over your words. You might think that you're not attractive enough, or maybe you think you need some dental work. Regardless of the reasons (or excuses) you can come up with about why you don't want to do talking head videos, don't let those fears or misgivings keep you from reaping the benefits of video marketing. Today we're going to share some ideas for how you can leverage the power of video marketing without getting in front of the video camera.
First, set a goal for your video marketing campaign
Before you launch a whole new video marketing campaign, decide on what goals you want to accomplish. Do you want more hits on a specific page of your website, or more email subscribers, more product sales? Set a goal and then work towards achieving it.
Decide on the format you'll use for your marketing videos
Here are some ideas for creating marketing videos that don't require you to sit in front of the video camera and speak:
You can use Windows Movie Maker, or your other favorite movie making software and create a video that uses just a still image of your face while your voice-over plays in the background.
You can create a slideshow of still images of you in action doing your thing while your voice-over plays in the background. (If you don't think your voice sounds great you can get someone else to actually record the audio)
Create a PowerPoint presentation using images and text with your keywords with an audio narration.
Use a video creation site such as animoto.com to upload images, video snippets, music and audio to their site. They mix it all up and create a montage of images and text to create a compelling production. Here are some other sites similar to animoto where you can create videos online:
• Stupeflix.com
• Flixtime.com
• Fliptrack.com
Come up with a script that includes a call to action
Using your primary keywords, develop a script for your video. Keep the video under 3 minutes and make sure that it offers value. No one wants to watch a thinly veiled pitchfest.
Create a marketing/distribution plan
Now that you've got your videos created, you've got to get them out there. Make a list of the top ten video sharing sites and post your videos there (after you post them first on your website). Make sure you include a link back to your website and a keyword rich description. Get a VA or an intern to do this for you.
Test and track your results
After the videos have been posted, check your traffic stats to see which videos have been the most popular, and which sites have sent you the most traffic. On your next batch of videos you can focus on the sites that produced the best results for you.
Don't let your camera shyness cause you to lose out on the power of video marketing to attract a ton of targeted traffic to your website. Be sure to visit http://googleupdatesexplained.com/ for more tips on how to grow your online business today.
First, set a goal for your video marketing campaign
Before you launch a whole new video marketing campaign, decide on what goals you want to accomplish. Do you want more hits on a specific page of your website, or more email subscribers, more product sales? Set a goal and then work towards achieving it.
Decide on the format you'll use for your marketing videos
Here are some ideas for creating marketing videos that don't require you to sit in front of the video camera and speak:
You can use Windows Movie Maker, or your other favorite movie making software and create a video that uses just a still image of your face while your voice-over plays in the background.
You can create a slideshow of still images of you in action doing your thing while your voice-over plays in the background. (If you don't think your voice sounds great you can get someone else to actually record the audio)
Create a PowerPoint presentation using images and text with your keywords with an audio narration.
Use a video creation site such as animoto.com to upload images, video snippets, music and audio to their site. They mix it all up and create a montage of images and text to create a compelling production. Here are some other sites similar to animoto where you can create videos online:
• Stupeflix.com
• Flixtime.com
• Fliptrack.com
Come up with a script that includes a call to action
Using your primary keywords, develop a script for your video. Keep the video under 3 minutes and make sure that it offers value. No one wants to watch a thinly veiled pitchfest.
Create a marketing/distribution plan
Now that you've got your videos created, you've got to get them out there. Make a list of the top ten video sharing sites and post your videos there (after you post them first on your website). Make sure you include a link back to your website and a keyword rich description. Get a VA or an intern to do this for you.
Test and track your results
After the videos have been posted, check your traffic stats to see which videos have been the most popular, and which sites have sent you the most traffic. On your next batch of videos you can focus on the sites that produced the best results for you.
Don't let your camera shyness cause you to lose out on the power of video marketing to attract a ton of targeted traffic to your website. Be sure to visit http://googleupdatesexplained.com/ for more tips on how to grow your online business today.