Top Web 2.0 Marketing Tips for Your Website or Blog

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Web 2.0 is a phrase used to define the new generation of the World Wide Web. No longer just a mix of several websites, the web is now thought of as a function that combines a traditional web browser, and desktop applications.

Web 2.0 is a more interactive type of the web, made up of a combination of new technologies such as web syndications, podcasts, blogs, social networks, wikis, RRS feeds and many more.

A key component of all these applications, and the Web 2.0, is the ability for users to communicate with one another and share their content online, in a easy and organized manner. The Web 2.0 makes the online experiences much more interactive.

In contrast to the "old school" web which was about companies and ownership, the new generation of the web is about sharing and communities. The Web 2.0 is growing at an astounding rate. With new applications and technologies available everyday, it will not be long until the Web 2.0 entirely changes the way we once viewed and used the web.

The following tips are considered to be crucial elements for succeeding in Web 2.0:

1. Learn the Benefits of Web 2.0 Sites

Web 2.0 provide numerous new technologies. The new generation consists of a huge amount of interactivity and sharing. It is important for businesses to be aware of the opportunities they have to promote their products, so they can use them to their fullest advantage and be able to promote their business effectively.

2. Post Videos in Video Sharing Sites

Using online video creates an amazing marketing opportunity for promoting your business, products or services. Sharing videos on high traffic video sharing sites like YouTube, gives companies the advantage of potentially having their video viewed by thousand or millions of potential clients. YouTube has over 800 million unique users visit each months so your marketing potential is endless. And keep in mind your video will be viewed by people all over the world.

3. Create a Blog

Blogging is an awesome way to get recognition and promote your business. You can create a blog in a distinct niche and focus on a particular target market. Then write informative and useful articles to attract an audience’s attention. You can combine social media with your blog entries to maximize your results.

4. Create Newsfeeds

Creating newsfeeds will let readers who have already visited your site to be notified of new information that may be valuable or useful to them. Latest news, or videos added to your site will be instantly sent to your readers that have signed to receive a feed from your website.

5. Know Your Target audience

Use social networks, blogs and other means to research and analyze your target market. You can use the information gathered to determine what your audience responds to. Many of these tools and resources can be an asset to help you learn what products, content and services are really popular with most of your customers.

6. Use Social Networking Sites

Social networking sites can be a quick and simple way for a business to gain exposure. Social networks allow users to share experiences, and common interests, and pass along items that they may enjoy. By engaging in social networks business are able to quickly spread information through huge community of people. Social networking sites are critical to online promotion.

7. Be Creative

A key aspect of Web 2.0 is business content to become viral. In order for information to be passed along between internet users, its content must be unique and creative, making people want to share it with others. As in any type of promotion, creativity is vital.


8. Join Online Discussions

Actively participating in online discussions, and viewing what customers comments about a product, is an effective way to learn what customers looking for. The more a company knows about their customers, the better able they will be to promote their product or service.

9. Use Social Bookmarking

Social bookmarking is an amazing way for internet users to store, categorize, share and search internet bookmarks. Posting bookmark buttons on a your website encourages visitors to bookmark content. Users can not only store sites they find useful, they are also able to share them friends, business associates and followers making it more likely that your site will gain more recognition.

10. Web Syndication

Web syndication can benefit the promotion of a website by letting its visitors to easily share content with friends, family, or colleagues. Sharing boost your website identity and can be one of the most efficient resources online.

About the Author


Dania Schwerert is blogger and the owner of http://www.momebizblog.blogspot.com. This blog offers tons of quality resources such as articles, free ebooks, videos and reviews related to developing a successful online home business. She has many ideas and tips designed for working and work at home moms and dads who have been contemplating creating a home business but don't know how to.

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