How to Use Podcasts for Effective and Profitable Marketing
- ARTICLES |
Using podcasts can be immensely profitable for your business. If you do them appropriately, you can earn a lot of money from them. Here are ten commonly asked questions about this awesome technology:
#1) What are podcasts?
They are downloadable digital files. Podcasts can either be in video or audio format. They are distinct in that they are typically produced episode by episode. So, they are also eferred to as “online radio shows”.
#2) How often do you need to create a new one?
You can do so as often as you like. Some businesses do so every day, some only once a month.
#3) Are they expensive to produce?
No, they cost very little anyone can afford them.
#4) Are they complicated to make?
No. the only equipment you need is either a USB microphone or a regular telephone.
#5) How long do they need to be?
They can be whatever length you want. It all depends on the topic and
what you are using them for.
#6) How do people know when you’ve done a new episode?
Everyone who is subscribing to your RSS feed will be automatically notified. They can then come to the site that it’s located at, and download it.
#7) Where can they listen to the podcast?
They can do so on their computer, or take them with them. This is because they are compatible with iPods and other mobile devices.
#8) What are podcasts about?
You can use podcasts for any topic you want. Obviously you will want them to be related to your niche.
#9) How are they best used?
They are excellent pre-selling tools. For instance, you might get your prospects to sign up by offering a seven part series on “how to make $100,000 in the next 6 months.”
Just make sure you have an interesting title that encourages more signups. And after the series is done, you can leave them up and let anyone download them.
Another popular method is to convert your written blog content to audio or video, and then use that as a podcast. This is just another option to cater to your auditory prospects.
Finally, podcasts are ideal as part of the paid product itself. For example, if you have a membership site, you will need new content every month. A podcast would be perfect in this scenario.
#10) How can you make the podcast more interesting?
You might want to host guest experts related to your topic niche, instead of just talking yourself on every episode. This keeps the content fresh and alluring.
Podcasts can be an amazing strategy for atrracting customers. Just make sure you keep them interesting by having an enticing title, and possibly by bringing on guests from time to time.
Dania
#1) What are podcasts?
They are downloadable digital files. Podcasts can either be in video or audio format. They are distinct in that they are typically produced episode by episode. So, they are also eferred to as “online radio shows”.
#2) How often do you need to create a new one?
You can do so as often as you like. Some businesses do so every day, some only once a month.
#3) Are they expensive to produce?
No, they cost very little anyone can afford them.
#4) Are they complicated to make?
No. the only equipment you need is either a USB microphone or a regular telephone.
#5) How long do they need to be?
They can be whatever length you want. It all depends on the topic and
what you are using them for.
#6) How do people know when you’ve done a new episode?
Everyone who is subscribing to your RSS feed will be automatically notified. They can then come to the site that it’s located at, and download it.
#7) Where can they listen to the podcast?
They can do so on their computer, or take them with them. This is because they are compatible with iPods and other mobile devices.
#8) What are podcasts about?
You can use podcasts for any topic you want. Obviously you will want them to be related to your niche.
#9) How are they best used?
They are excellent pre-selling tools. For instance, you might get your prospects to sign up by offering a seven part series on “how to make $100,000 in the next 6 months.”
Just make sure you have an interesting title that encourages more signups. And after the series is done, you can leave them up and let anyone download them.
Another popular method is to convert your written blog content to audio or video, and then use that as a podcast. This is just another option to cater to your auditory prospects.
Finally, podcasts are ideal as part of the paid product itself. For example, if you have a membership site, you will need new content every month. A podcast would be perfect in this scenario.
#10) How can you make the podcast more interesting?
You might want to host guest experts related to your topic niche, instead of just talking yourself on every episode. This keeps the content fresh and alluring.
Podcasts can be an amazing strategy for atrracting customers. Just make sure you keep them interesting by having an enticing title, and possibly by bringing on guests from time to time.
Dania