3 E-mail Marketing Booboos and How to Avoid Them
- ARTICLES |
Time and again articles have been published online about what Internet marketers should do about their email marketing campaigns. However, these individuals also need to be aware of the mistakes that are usually made when preparing their campaigns. E-mail marketing is one way online dealers can connect and reach out to their potential customers. This article identifies three pitfalls (ie. Booboos) of e-mail marketing and what marketers can do to avoid them.
Booboo #1: Sending clients a lot of e-mails.
Vendors usually make the fatal mistake of swamping their customers with many e-mails. As a result, the customers end up resenting the vendor instead of looking forward to doing business with him/her. Dealers should set a schedule for their e-mails and update their clients with important information only. Marketers certainly do not want to have their messages sent to the trash or deleted without being read, do they?
Booboo #2: Removing the benefits and using the word "free" too often.
People like to know what they will get right off the bat, so vendors need to highlight the benefits of their offers as soon as possible. They should also refrain from using the word "free" in their sales offers, because it makes the offer seem too good to be true.
Booboo #3: Overselling the product.
E-mail services allow marketers to send more personal messages to their customers. Unfortunately, dealers also tend to oversell their product by forgetting to include its downsides. They should remember to give a balanced view of the product and be honest with their customers, instead of exaggerating about what the product can do. Internet sellers who give their customers the ups and downs of their product easily get a reputation of being honest, which helps them win more customers.
Online vendors also need to remember to include a privacy statement in their website, which should be easily seen by visitors. This privacy statement assures customers that their personal information is safe and that the network is well protected. Finally, one has to limit their employees' (or outsourcers) participation in the online marketing campaign. This assures marketers that their personal preferences are seen in the campaign and that the employees won't try to sabotage the campaign due to a previous argument or dispute.
These are just three of the many common mistakes Internet sellers do when promoting their business through e-mail. Running an online business may be tricky, but once the person gets the hang of things everything will run smoothly.
Internet marketing by its own is not a very difficult thing to do. Once you get the hang of it, it will be literally just like second nature to you. Here is a neat piece of software that guarantees to help you churn out profitable websites within the next 24 hours.
And if you would like to supercharge your progress online, Claim Your 5 Free Custom Niche Domination Websites Here (Worth $3800 each), where one of the best website makers online will do it all for you for FREE. (full details inside)
Booboo #1: Sending clients a lot of e-mails.
Vendors usually make the fatal mistake of swamping their customers with many e-mails. As a result, the customers end up resenting the vendor instead of looking forward to doing business with him/her. Dealers should set a schedule for their e-mails and update their clients with important information only. Marketers certainly do not want to have their messages sent to the trash or deleted without being read, do they?
Booboo #2: Removing the benefits and using the word "free" too often.
People like to know what they will get right off the bat, so vendors need to highlight the benefits of their offers as soon as possible. They should also refrain from using the word "free" in their sales offers, because it makes the offer seem too good to be true.
Booboo #3: Overselling the product.
E-mail services allow marketers to send more personal messages to their customers. Unfortunately, dealers also tend to oversell their product by forgetting to include its downsides. They should remember to give a balanced view of the product and be honest with their customers, instead of exaggerating about what the product can do. Internet sellers who give their customers the ups and downs of their product easily get a reputation of being honest, which helps them win more customers.
Online vendors also need to remember to include a privacy statement in their website, which should be easily seen by visitors. This privacy statement assures customers that their personal information is safe and that the network is well protected. Finally, one has to limit their employees' (or outsourcers) participation in the online marketing campaign. This assures marketers that their personal preferences are seen in the campaign and that the employees won't try to sabotage the campaign due to a previous argument or dispute.
These are just three of the many common mistakes Internet sellers do when promoting their business through e-mail. Running an online business may be tricky, but once the person gets the hang of things everything will run smoothly.
Internet marketing by its own is not a very difficult thing to do. Once you get the hang of it, it will be literally just like second nature to you. Here is a neat piece of software that guarantees to help you churn out profitable websites within the next 24 hours.
And if you would like to supercharge your progress online, Claim Your 5 Free Custom Niche Domination Websites Here (Worth $3800 each), where one of the best website makers online will do it all for you for FREE. (full details inside)