Article Marketing Secrets - Can Overusing Keywords Destroy Your Article Marketing?

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One of the most powerful article marketing secrets involves the use of proper keywords. Keywords are in fact one of the most important elements involved in crafting articles for marketing purposes. In fact, without proper keywords, search engines would be helpless in knowing what articles and websites to bring up in search results when a person ran a basic search.

However, there is a major downside to using keywords in articles. This is the fact that 85% of all writers over-use keywords. That is why the article writing involving keywords are crucial to your article marketing success. First and foremost, the key to using keywords is: moderation. For every 500 words that you write you should not use the same keyword more than 3-4 times. This is less than 1 keyword for every 100 words that you write. The problem is that not many writers obey this rule. Instead, they will overuse keywords to the extreme in order to receive higher search engine rankings.

Another downside revealed in article marketing secrets is the fact that the over use of keywords actually makes your articles hard to read and ineffective. Readers can tell when someone is overusing certain words or phrases. That is why you have to be very careful with the amount of keywords that you use. If a reader does find your article via a search engine but then begins to read it and discovers that the over use of keywords makes the article too difficult to read, chances are that they will stop reading your article within the first one or two sentences.

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