How to Get Social Media Followers That Convert

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It's great to have followers in social media sites like Twitter and Facebook, but if they are just passively noticing your social posts, but never taking any action- it’s time to implement some compelling tactics to motivate them. Social media followers may “Like” you, but that is not going to help you or your business. Social media followers are valuable if they eventually turn into loyal customers who refer other potential clients. Below I listed several strategies to help increase the rate at which social media followers become real customers, clients, or leads:.


Get the Right Followers


As far as social media followers are concern, quality is always more important than quantity. Many marketers get so overwhelmed with the number of followers that regrettably they end up with the wrong ones. They do things like give away prizes to people to “Like” their Page or even worse, pay for followers. These kinds of followers really don’t care about you and may not even be human. Do you know what kinds of people are following you in social media? They may be the type that will never convert. If your followers are competitors or others in related industries using social media as a networking resource, there’s less of a chance for conversion.

Review Follower Types

All of your social media followers aren’t exactly the same. They may be interested in your business for different reasons and are all at different stages of the buying cycle. It’s important to post content that caters to all of these types. Don't concentrate on followers that are in research mode because you will miss a chance to sell. At the same time, you can’t concentrate your effort on making the sale because some followers are still just searching for information.

Connect with Followers on Personal Level Too!

Show some personality and take the time to respond to and interact with social media followers. In order for social media to be effective as a sales and marketing tool, you need to use it the way that it was intended to be used. Have a conversation with your followers. In other owrd, connect with them on a personal level.


Encourage Follower Response and Keep It Interesting

Social media is often a noisy place with lots of distractions. In order to stay top of mind and to keep the attention of followers, and improve chances of conversion, it’s important to post different kinds of content. Don’t limit it to simply links to your blog posts. Add photos, videos, and interactive posts that encourage follower response.


Make converstion Easy


The first step is to get social followers to click over to your site. Share website content (like a great blog post) with social followers. Social landing pages should include clear call to actions that tell the visitor how to buy, fill out a form, sign up for a newsletter, etc. Conversion points should be no more than two clicks away from a social media Page.
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