Email Marketing Success - 3 Killer Tips to Help You Become an Email Marketing 'Ninja'!
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Tip #1: Get Permission! Never send out unsolicited emails to people who are not on your mailing list. This is people who did not sign up to receive your emails. The instant that you begin "dry emailing" consumers is the moment that your email marketing strategy turns into a "spam mail" related business venture. The moment that you turn that corner there is no going back.
Tip #2: Think Like A Consumer! When considering sending out an email to your subscribers you must determine if there is something of value in the email to your consumers! Not to you! Most companies will send out emails because there is something that they will be gaining from sending it out! If you want your email marketing program to be successful you must only send out emails that benefit your consumers and not your company. However, you can send out emails that benefit both.
Tip #3: Reputation! You must create a strong reputation for yourself and your email advertising program. If a person chooses to unsubscribe from your mailing list, do it instantly! Don't wait a week or two weeks. You need to make sure that you are creating a strong reputation when formulating your email marketing strategy.
Follow these three tips and you will quickly be on your way to building a strong and effective email promotional program.
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