Traffic Tips - Free Online Tools to Help Analyze Your Website's Traffic

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To analyze web traffic, use the free tools offered by your hosting service or download free analysis tools that will analyze your web traffic and generate reports. The reports and summaries offer pertinent statistics related to how well your website ranks in the search engines. To get more web traffic, your website must rank as high as possible in these search engines. If your hosting service doesn't provide useful keyword information you can associate to your search engine ranking, you can use the many free web traffic analyzers and free Internet tools available online.

Many hosting companies provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the stats you receive from your host company can be complex and confusing if you don't understand how to apply it to your particular business and website.

Begin by reviewing the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. The common belief is that the more traffic you see recorded, the better you can assume your website is doing. However,this is an inaccurate assumption. You must review the behavior of your visitors once they come to your website to accurately measure the performance of your site.

There is often a enormous misinterpretation about what is routinely referred to as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 20 graphics on it, the server records this as 20 hits, when in reality it is a single visitor reviewing a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior.

The objective is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. Another way to achieve this, is to find out how long on average your visitors spend on your site. If the time spent is rather brief, it usually due to fundamental problem. Then the goal is to figure out what that problem is and fix it.

May be your keywords are attracting the wrong type of visitors to your website, or that your graphics are distracting or confusing, causing the visitor to exit rapidly. Review your site thoroughly and determine what is causing visitors to leave so quickly. Diagnose specific problems, and after you fix those problems, continue to use time spent as a benchmark of how efficient your fix has been.

Tweak and Update Your Website By Doing the Following:

To increase web traffic with the search engines, use the free Internet keyword search sites to determine which keywords will bring more traffic to your site.


Update your website with the new keywords. Then you can analyze the new keywords using the same procedures. Analyzing web traffic is a repetitive procedue of using the web analyzer, identifying new keywords to get better search engines results and adding the right keywords and content to your website.

Other Online Tools and Resources to Help You Analyze Website Traffic:
  • Google PageRank - This is a link analysis system that measures the importance of a website through link algorithms and assigns a numeric value ranging from 0 to 10 with 10 being the most important. You can install the Google Toolbar, which has the PageRank feature where a green bar is displayed on the top menu of your web browser and displays a visited page's PageRank.
  • Alexa Rank - This ranking system represents the approximate popularity of a website, which is based on collecting notifications from visitors that have the Alexa Toolbar installed. Installing the Alexa Toolbar will also display the numeric value of the visited website, with 1 being the most popular.
  • Compete - They offer many website analysis tools, such as a free Compete Site Profile that provides information for any website's traffic history and competitive analytics; Compete Referral Analytics, which informs you where visitors go when they leave your website; Compete Ranked Lists, which provides a list of the most popular websites ranked by any metric available on their website, and more.
  • Quantcast - They offer a script that you place in your web pages that directly let you measure and organize your traffic statistics, in addition to providing detailed audience profiles. These are useful tools that help you learn more about what consumers' online activity.

  • Feed Compare - If you're using FeedBurner, which is the leading service provider for RSS feeds, this tool offers another method of evaluating a website's popularity by monitoring the trends of its RSS feed subscribers

Dania
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