Guerrilla Marketing and Viral Marketing

0 replies
  • ARTICLES
  • |
By http://ezinearticles.com/?expert=Ricci_MathewRicci Mathew

The term Guerrilla Marketing was coined in the year 1984. The then published book on the subject was authored by Levinson and described it as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.

However today, this term also describes aggressive, unconventional marketing methods generically. Viral marketing which can be said to be just a part of guerrilla marketing is a technique that uses pre-existing social networks to achieve objectives through a self-replicating viral process.
What are the principles of guerrilla marketing? Levinson identifies the following principles as the foundation.

It is specifically geared for the small business and entrepreneur.

It should be based on human psychology instead of experience, judgment, and guesswork.

Instead of money, the primary investments of marketing should be time, energy, and imagination.

The primary statistic to measure your business is the amount of profits, not sales.

The marketer should also concentrate on how many new relationships are made each month.

Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.

Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.

Forget about the competition and concentrate more on cooperating with other businesses.

Guerrilla Marketers should always use a combination of marketing methods for a campaign.

Use current technology as a tool.

Guerilla marketing is today associated and used as a substitute term for many non-traditional marketing media including viral, buzz, ambient, undercover and presence marketing. Online viral campaigns involve techniques that use preexisting Internet based social networks.

Some of the highly successful websites that use viral marketing tactics include PayPal, YouTube, Facebook, MySpace, Digg and Flickr. Basically in viral marketing, people are encouraged to pass along a marketing message voluntarily. Here promotions are done using video clips, interactive Flash games, advertisement-games, e-books, software, images, or text messages.

The author of this article is Ricci Mathew of

Medical Billing Services, Medical Billing Company, Coding Outsourcing Strategies International (OSI), a US based company that offers services in Search Engine Optimization - SEO, Web Search Engine Optimization
Search Engine Optimization, SEM, Medical Billing Services, Medical Billing Company, Coding Outsourcing advertising for clients across the US.

Article Source: http://EzineArticles.com/?Guerrilla-...1802 Guerrilla Marketing and Viral Marketing



Dania

Get FREE Ebooks, Guides and Deals Related to Blogging Profits, social media marketing home business options and top affiliate programs


Get Over 16,000 Information Products - Available in 6 Languages Free


“7 Simple Ways to Make Money with Your Website or Blog and 101 Ways to Monetize Your Blog Without Irritating Your Readers” FREE EBOOK
#guerrilla #marketing #viral

Trending Topics