Focus and Action - Internet Marketing's Big Secret
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I want to take a moment today to concentrate on what I think are the two biggest pitfalls many internet marketers fall into.
Focus and Action
Now we've all seen hundreds of people say take action, take action, take action.
That's all well and good, but a lot of new internet marketers don't know what to take action on, or lack the focus to take action on one strategy long enough to get it to work.
So I think Focus and Action is more useful than just a take action mindset.
What I mean is, when people are getting into internet marketing as a newcomer, or trying to expand their internet marketing business the first thing they should think about is creating some kind of focussed plan.
Now I'm not talking about some major traditional business plan, that you could take to investors etc.
I'd scale that down quite a bit.
Now there are all types of plan you can start with as a starting point, coming at you in the forms of various WSOs and courses.
And even if you buy one of those, or you decide you know enough to build one o yourself I suggest you develop your internet marketing business plan something along the lines of the following:
I'd suggest it should be broken down into sections.
Goals
Objectives
Strategies
Plans
Activities
GOSPA
This is a formula I learned at IBM many years ago, and I see no reason why it doesn't still apply.
Each one progressively drills down into more detail.
Tomorrow I'll expand on a GOSPA plan quite a bit.
But essentially the idea is to get a plan down in writing.
Gradually drill down to the point that you have a weekly set of activities that mesh right back up through the plan to achieve your goals.
And each week review your Plans and Activities section, and adjust activities as needed.
But let's get back to Focus and Action.
Now that you have worked out a plan, and have mapped out your activities, now is when the real Focus and Action come into affect.
Get rid of the clutter in your mind.
Get rid of the distractions and unnecessary noise. (email, text messages, facebook, buying new wso's every day.. that kind of stuff)
Any of those things that you think are crucial should be slotted into your daily activities, but as an individual task for a designated period of time.. not all day all the time! Check email twice a day, check FB twice a day.. otherwise, avoid defocusing your efforts.
Break out your day into a set of activities..Written down.
Check then off as you complete them.
Then do what you can to knock them off one at a time..
Don't multi-task! It's simply to inefficient! You lose time, collecting your thoughts and ideas each time you go back and forth between tasks.. stick with one at a time.
If you want to look at websites like WF, for example, put it down as a daily activity, maybe 15-20 minutes.. do it, and then move on,
Don't buy products all day long, don't read emails all day long. Get yourself off some of the lists you are on. Especially those that just pump product after product.
Block out a time for email.. do it, and move on
In terms of products and WSOs. consider only products that help you meet your goals and objectives and mesh with your strategies and plans.
If something makes those jobs easier, or gets your results quicker, go for it, of not.. skip it..if it doesn't do either of those things, you'll never end up using it anyway.
Those are a few high level thoughts.. as always I welcome your feedback.
Here's to your Internet Marketing Success!
Patrick Batty
Explaining Internet Marketing
My Free Coaching Group
Internet Marketing Lifeline
BTW.. Because Warrior Forum limits who can respond to messages in the articles section, if you have feedback and can't reply feel free to send me a Private Message either here or on Skype: Patriick Batty
Focus and Action
Now we've all seen hundreds of people say take action, take action, take action.
That's all well and good, but a lot of new internet marketers don't know what to take action on, or lack the focus to take action on one strategy long enough to get it to work.
So I think Focus and Action is more useful than just a take action mindset.
What I mean is, when people are getting into internet marketing as a newcomer, or trying to expand their internet marketing business the first thing they should think about is creating some kind of focussed plan.
Now I'm not talking about some major traditional business plan, that you could take to investors etc.
I'd scale that down quite a bit.
Now there are all types of plan you can start with as a starting point, coming at you in the forms of various WSOs and courses.
And even if you buy one of those, or you decide you know enough to build one o yourself I suggest you develop your internet marketing business plan something along the lines of the following:
I'd suggest it should be broken down into sections.
Goals
Objectives
Strategies
Plans
Activities
GOSPA
This is a formula I learned at IBM many years ago, and I see no reason why it doesn't still apply.
Each one progressively drills down into more detail.
Tomorrow I'll expand on a GOSPA plan quite a bit.
But essentially the idea is to get a plan down in writing.
Gradually drill down to the point that you have a weekly set of activities that mesh right back up through the plan to achieve your goals.
And each week review your Plans and Activities section, and adjust activities as needed.
But let's get back to Focus and Action.
Now that you have worked out a plan, and have mapped out your activities, now is when the real Focus and Action come into affect.
Get rid of the clutter in your mind.
Get rid of the distractions and unnecessary noise. (email, text messages, facebook, buying new wso's every day.. that kind of stuff)
Any of those things that you think are crucial should be slotted into your daily activities, but as an individual task for a designated period of time.. not all day all the time! Check email twice a day, check FB twice a day.. otherwise, avoid defocusing your efforts.
Break out your day into a set of activities..Written down.
Check then off as you complete them.
Then do what you can to knock them off one at a time..
Don't multi-task! It's simply to inefficient! You lose time, collecting your thoughts and ideas each time you go back and forth between tasks.. stick with one at a time.
If you want to look at websites like WF, for example, put it down as a daily activity, maybe 15-20 minutes.. do it, and then move on,
Don't buy products all day long, don't read emails all day long. Get yourself off some of the lists you are on. Especially those that just pump product after product.
Block out a time for email.. do it, and move on
In terms of products and WSOs. consider only products that help you meet your goals and objectives and mesh with your strategies and plans.
If something makes those jobs easier, or gets your results quicker, go for it, of not.. skip it..if it doesn't do either of those things, you'll never end up using it anyway.
Those are a few high level thoughts.. as always I welcome your feedback.
Here's to your Internet Marketing Success!
Patrick Batty
Explaining Internet Marketing
My Free Coaching Group
Internet Marketing Lifeline
BTW.. Because Warrior Forum limits who can respond to messages in the articles section, if you have feedback and can't reply feel free to send me a Private Message either here or on Skype: Patriick Batty
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Patrick Batty -
Thanks
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