2 Advertising Tips For Selling More Of Your Products Online
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When it comes to advertising, the most important part of the ad is your headline. With a headline, you can either convince a visitor to stay on your website, or convince them to start looking somewhere else. This is how powerful a simple headline can be for your business.
The headlines that have the most success for most online business owners are those that contain a few significant traits about themselves. What I'm saying is that all winning headlines have attributes about themselves that would make anyone want to read the rest of the ad or sales letter.
In today's lesson, I want to show you some of the characteristics that a winning headline should have. Before you run that next ad, check it with these attributes and see if it contains some of these attributes. So let's get started. Here's the first attribute that any successful headline of an ad or sales letter will have:
1) The ability to "pause" people
This is also known as "stop ability". If you can pause readers in their tracks in order to get them to focus on what you're telling them, you will receive a tremendous boost in response because of the fact that you got your reader to stop and check out everything that you had to say.
And believe it or not, a headline can do this for you. You should study on how to write a headline that works. A great test to see if a headline can work for you is simply by using the "so what" test. After you've created your headline, ask yourself, "so what?" If you can come up with a great answer to this question, you're in good shape.
Another thing that you can do to test the effectiveness of your headline is to run it as a classified ad. If you get responses from your classified ad off of it, then you may just have a winner. No matter how you choose to test your headline, make sure you find the right one that's just for you. Here's another tip when writing headlines for your sales letter page.
2) Have people instantly "get it"
You need a headline so good that it gets people to suspend their logical thinking for a moment, and peaks their curiosity to a point where they will want to read your entire sales letter. Even passing readers will stop in their tracks to find out more about what your headline is talking about. And if you can do that, then you know for sure that you have a winning headline.
You will have to make sure that you've picked the right target market to promote your products and services to. Nobody will read your ad or sales letter if they're not interested by nature. So you have to pick your niche carefully, and you will want to use all of the available tools online to make this work for you.
These 2 tips will help you to boost your online sales and profits, and will allow you to write headlines like a master copywriter.
Good luck with writing effective headlines for your online business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.
The headlines that have the most success for most online business owners are those that contain a few significant traits about themselves. What I'm saying is that all winning headlines have attributes about themselves that would make anyone want to read the rest of the ad or sales letter.
In today's lesson, I want to show you some of the characteristics that a winning headline should have. Before you run that next ad, check it with these attributes and see if it contains some of these attributes. So let's get started. Here's the first attribute that any successful headline of an ad or sales letter will have:
1) The ability to "pause" people
This is also known as "stop ability". If you can pause readers in their tracks in order to get them to focus on what you're telling them, you will receive a tremendous boost in response because of the fact that you got your reader to stop and check out everything that you had to say.
And believe it or not, a headline can do this for you. You should study on how to write a headline that works. A great test to see if a headline can work for you is simply by using the "so what" test. After you've created your headline, ask yourself, "so what?" If you can come up with a great answer to this question, you're in good shape.
Another thing that you can do to test the effectiveness of your headline is to run it as a classified ad. If you get responses from your classified ad off of it, then you may just have a winner. No matter how you choose to test your headline, make sure you find the right one that's just for you. Here's another tip when writing headlines for your sales letter page.
2) Have people instantly "get it"
You need a headline so good that it gets people to suspend their logical thinking for a moment, and peaks their curiosity to a point where they will want to read your entire sales letter. Even passing readers will stop in their tracks to find out more about what your headline is talking about. And if you can do that, then you know for sure that you have a winning headline.
You will have to make sure that you've picked the right target market to promote your products and services to. Nobody will read your ad or sales letter if they're not interested by nature. So you have to pick your niche carefully, and you will want to use all of the available tools online to make this work for you.
These 2 tips will help you to boost your online sales and profits, and will allow you to write headlines like a master copywriter.
Good luck with writing effective headlines for your online business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit here: Internet Marketing Secrets.