3 Things You Should Know About Search Engine Signals and SEO Marketing

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If your goal is to have a prosperous online business that utilizes search marketing, then you have to be knowledgeable about social signals.This term will be utilized too much within this year. The reason for that relates to how important it has become. Google wants to see that your site is being utilized for social media purposes. Google wants to ascertain if your content is being shared by your blog readers via the social media buttons. Then, they're factoring that into their algorithm to decide where you rank.


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Today, post-Penguin update, you have to realize the playing field has changed. Of course, you discover that many things have not changed that drastically, but the biggest impact has to do with SEO and social signals. When you take Google out of the picture, you will see that nothing really changed. Keep in mind that people and webpage traffic has a lot to do with it. Everyone is tired of hearing about Facebook and Twitter, but they are still very important. Another site is Yelp and it doesn't get anywhere near the press the other two do. What users do on those sites and others is express themselves. This is not a new concept, but I makes Google happy.

For internet marketers, it is no secret that it is very beneficial to keep things very simple for their prospective clients. You know how it is perceived when there are too many clicks in a single process, otherwise known as click stream. The same for social media engagement purposes when you place various widgets for sharing or following. This button is a good example because you can obtain a follow button very quickly. The user clicks it one time and they're instantly following you. Or, they can click on a button and instantly like your Facebook page. Engagement is considered to be the in word these days. These days you must focus heavily on social engagement or keep your visitors engaged.


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Figure out how to leverage the power of infographics, an area that is still small because you do not see them used very often. Do a little bit of brainstorming (both on your own and with others) and try to figure out some goals. Obviously the goals you're thinking up here should be social in nature but of course you will have some ideas for marketing and advertising as well. Social goals are what you want to stick with now because the drive to meet them will be stronger. One of your objectives is going to be coming up with ways in which you can reach those goals. Figure out who the movers and the shakers are in your field and then watch what they are doing. Competitive intelligence gathering like this can give you all sorts of information. When you are done gathering information, just apply the things you have found out to your business if what you have learned is a good fit. You can easily find web businesses and online marketers who have a low opinion of Facebook. Their opinions don't matter, even if you can't afford to spend a bunch of time there, you need to have a Facebook presence for yourself. Really, it is all about how well you leverage the power of social signals and how well you can generate them for your own websites.
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