Title Tags - How to Avoid Potentially Expensive Mistakes

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Sometimes it seems that the more things change, the more they stay the same. This is how it is for the title tags that you use on your blog and website. While, yes, that's a horrible cliche that gets over used but that doesn't mean that it isn't still true. This is partially due to the fact that social media is becoming more and more embraced by the search engines every day. What you're going to discover is that title tags find their way back to you even though social media portals and that Google uses them when figuring out your SEO score. Irregardless, there are some important things to know about the creation of effective title tags.


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In previous times, your site title tag was precisely for search engine optimization, search marketing and for the search engines. They are not used exclusively for this reason anymore. Social media is the reason that this has happened. For example, any time a site or page is shared on social media, what do you think shows up for that page? Yep, it is the all important title tag, which is the primary reason that you use the most highly relevant keyword phrases from that page or that home page. Another important thing, which goes back to the original intent behind the title tag; is that Google uses the mentions of pages on social media as a factor for ranking pages. To really improve your search engine optimization, make sure your title tags include your primary keywords and the phrases that surround them. You've done plenty of Google searches before, so you've by now seen the blued and bolded links to the words that you used in your search window when they show up in results. This is what will happen for your own page if you optimize it for on page factors correctly. It is things like that which will help your pages rank better in search. If you don't yet understand how to optimize every page on your website, you have to learn what that means and the best ways to do it. Don't worry about it too much, though, because once you understand it, it's easy to put it into practice.


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All mistakes with SEO on page factors are 100% avoidable if you have the right information at your fingertips. All newbies are trying their best, but can actually do very badly by simply not knowing certain information. What this point is leading up to is never, but never specify Home Page in the title tag. Seemingly, people know what they are doing on the first page as this usually survives this error. If it is there, then the people who did the website had no clue. Home Page in the title tag is not a keyword, unless you are optimizing for it which seems very unlikely. So just do yourself a favor and don't do it. It is possible to benefit from SEO when trying to rank in the search engines, but there are other ways to do this as well. You can build your website, and draw traffic to it through article marketing in syndication. However, there is not enough time to discuss every option in this article.
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