Five Crucial Tips to Increase Your Website's Local SEO

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For website owners who have a business that serves local customers, concentrating on tweaking local SEO is a critical strategy and a must for their business future success. Local SEO efforts must be consistent and routine. Just because you have a website, does not mean it will be found in Google.

Below I listed five crucial tips that will help increase your local ranking in the search engines and as well as get you more business while you’re doing it.

1. Create local content

I know you have heard it a zillion times, by now, that blogging is an fantastic way to create content that drives traffic. But, you need to create content related to your business.

You must create content that is relevant to your location and also concentrate on keywords that your potential clients are searching for. For instance, if you own an antique shop, reserve a section of your blog that focuses on historical information about antiques in your city. You are more likely to rank in the search engine for “antiques + your city”.

2. Create a GOOGLE+ Account

Google has started displaying Google+ business pages in addition to normal search results. Businesses that begin building content and a network on their Google+ page now will have a competitive edge once the function is fully combined. Even though currently Google+ may seem like it’s not doing much in the future Google+ will have a immense impact on how businesses rank in Google.

Google has publicly stated that business profiles with the most content and larger networks in Google+ will eventually be favored over those without. So if don’t currently have e a Google+ business page, get one now and begin adding content there regularly. You can even automate this with your regular social media updates.

3. Claim your business on local review websites and directory listings

To improve local SEO, getting your site listed through free citations, such as online yellow pages, is one of the first things you must do. By adding your business to local directories you increase immensely your site’s chances of being found for your services. However, the task can be extremely tedious and time consuming but worth it. There are thousands of both free and paid local directories online that can help to significantly increase your search engine ranking.

Also, local review services, like Yelp and Google Places are critical components for extra visibility and also to create social proof for your products and services with existing and potential customers.

Set aside a few hours weekly and religiously add your business to directories. Consistent citations will have a enormous effect on your search engine ranking over time. A local business with more citations will rank higher than one without citations. When adding your site info to these local directories, be certain that all the information is accurate and error free. The slightest typo can throw Google’s indexing off and even cause your website to rank lower.


4. Get involved in old fashioned local networking

Social media is great and has made it easier than ever to network online. But you need to go and meet people face to face and get involved in old fashion local networking. You must get out there and make real life connections. So, use those @tweets as a tool ease the tension and make the effort to actually get to know your fellow local business owners and the issues that are important to them. Here some things you can plan:

-Sponsor a local fund raising event for your favorite charity
-Host a meet up at your facility or office

These events will keep you in touch with local businesses and business associates in your industry. They will also turbo charge your online exposure and links to your website.

5. Get local links

I know you heard a zillion times also, Link building is instrumental to strengthening SEO. Links to your website act as a form of currency on the web. And links are also one of the ways (in addition to keywords and your Google+ activity) that Google determines whether or not your website is relevant on the Internet.

You can achieve this goal easily by trading links with other business owners. Exchange a link on your site for link on theirs and you’ve both got one solid Google vote and great link.


Dania


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